Everyone is a salesperson. We live in a society that is constantly selling to us, and we are constantly selling ourselves to society. A Northwestern University study found that when subjects were asked to put on a white coat and told that it was a physician’s coat, they became more attentive. This is attributable to the fact that people perceive doctors to be smarter and more attentive. However, when the subjects were asked to put on the same white coat but were told it was an artist’s coat, they did not exhibit the same increased attentiveness. Instead, the individuals displayed more creativity.
One can then conclude that clothing has an impact on individuals’ perceptions of themselves, and it stands to reason that the simple act of getting dressed in the morning is an act of sales. What we wear, be it flip flops or sneakers, jeans or slacks, shapes our image of ourselves. Our clothing sells us our identity, or perhaps the identity we wish to assume for that day.
So as days turn into weeks, months, and years, we find ourselves quite the salespeople. When you go on a first date, you try to make the best impression on the other person. When you apply for a job, you are selling yourself to a potential employer. In the workplace, you are selling your ideas and your company’s ideas to someone practically every second of the day. Therefore, sales is something that every single person has experience with, even if they do not call themselves a salesperson.
While we may not all be sales experts, there is some value in learning a little to help master the art of selling. Each customer you encounter in life is incredibly different, and it will not always be easy to know what is on their mind. When marketing your company or yourself, it is important to know some basic sales principles. Knowing how to phrase your request, creating a compelling way to convey your message, and offering a reasonable price can make the whole process a little easier.
Kimberlee Raymond is the Social Media Coordinator at Highly Relevant. When she’s not in the office, she’s keeping up with the trends in tech and shamelessly dusting off her pair of Biggest Facebook Stalker awards.