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The ability to convert your website traffic into leads or visitors is what separates Highly Relevant from other digital marketing companies that offer SEO and other traffic generation strategies.
Many people think that all they need to do to generate more revenue through their web properties is to drive more traffic to their sites through SEO, PPC advertising, social media marketing, or any other digital marketing strategy. Although this may be partly true, they fail to realize that the best thing they can do is setup proper Google Analytics tracking with Goals to not only see where traffic is coming from, but more importantly, understand which organic search engine, pay-per-click, or referring sites are generating their business conversions in the form of form fill-outs, sales, downloads, or phone calls.
It’s important to think of every single page on your website as a landing page that you need to constantly test and tweak using the Google Website Optimizer and Google Analytics so you are converting as many visitors as you possibly can. After you get your website conversion rate to a comfortable place, then you should incorporate additional traffic generation methods such as a search engine optimization strategy, ppc campaign and/or social media strategy. Think about it like this: If you are converting 1/100 people into leads and can quickly make a few changes that bump that to 2/100 people converting you are in a much better place to start spending money on marketing.
While SEO and other traffic generation methods are certainly an important, constantly optimizing and tweaking other elements of your website, such as your home page layout, positioning of your lead-capture form, headlines, and check-out process are vital to maximizing the revenue that you can generate from your website.
To learn more about our conversion SEO services, please contact us today!