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A company without a thoughtful, integrated approach to search engine optimization (SEO) is failing to take advantage of a powerful resource to build its brand, communicate with customers, and increase revenue.
Search engine optimization has been a part of our heritage since our inception. Since then, we have developed industry-leading, ethical search engine marketing (SEM or paid search) and conversion search engine optimization services that engage the consumer throughout the “path of discovery” of your product.
Overview of SEO
When Google first began indexing content for search engine results, it displayed only ten web pages for the given search term. Now, Google search results include videos, news articles, blog posts, images, podcasts, PDF files, and more.
Therefore, effective use of SEO now encompasses much more than tweaking a website and building a couple of links. It’s about creating and effectively utilizing new forms of media and content across a variety of platforms to grow your business and increase your spheres of influence. Even though we are a Los Angeles SEO firm, and thus local, we also view ourselves as a national firm and constantly use new media to increase our spheres of influence and sustain our competitive edge.
With an estimated two billion Google searches per day and one trillion unique URLs in Google’s index, it’s easy to see how important (and difficult) it is to achieve and maintain a strong search engine presence.
Online shopping for services and products is now commonplace and ascendant. And even more importantly, the vast majority of services and goods purchased offline are researched online.
Our SEO Philosophy
Our SEO philosophy utilizes blogs, video, and social media to build a multi-dimensional search engine presence that is highly visible to searchers and enables effective communication with customers.
We believe high search rankings are an important component, but for SEO to be effective, it must also be broader, involving both website optimization for conversion and integration with online platforms.
But the proof is always in the pudding. Highly Relevant always provides discernible metrics that enable clients to make sure our strategy gets results. We have found that an integrated, ethical approach beyond just search engine results is much more effective in increasing revenue and profitability.
With our help, you will have:
A Search Engine-Friendly and High-Converting Website. We will work with you to optimize your site’s content and structure so that it becomes search engine-friendly and converts a high rate of visitors. Conversion rate optimization and industry leading SEO practices make all the difference.
More Effective Online Communication with Prospects and Customers. We will also create an integrated social media strategy that enables effective communication with customers and provides multiple page rankings in your search quadrant.
An Ability to Better Reach Your Audience and Deliver Conversions. We will perform keyword research to determine which search phrases most effectively reach your target audience and deliver conversions. With these steps, we will create a powerful link-building campaign that not only achieves high search rankings but also revenue growth.
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