Today, the first thing potential customers do is a Google search of your corporate or personal brand, so it’s important to have positive articles about you on the first page of results. A Wikipedia listing is often a first or second search result, so it can be a valuable tool in managing your online reputation.
A Wikipedia page signals to your customers that you are a credible player in your industry — important enough to be mentioned in the world’s largest encyclopedia. When professionally-written, it can be a great resource to centralize information about you or your company, describing your products, services and notable achievements, and providing links to reputable news articles and web pages you want to highlight.
Because Wikipedia is favored by Google’s search engine, it can also be effective in supplanting negative reviews or stories, or in inoculating your company against future attacks, populating a spot in the critical top 20 results about you or your company.