Today, the first thing most potential customers do is type your personal or corporate brand name into Google, so it’s important to have positive articles appear on the first page of results. Because a Wikipedia listing is often the first or second search result, it can be a valuable tool in managing your online reputation.
A Wikipedia page signals to your customers that you are a credible figure within your industry and are important enough to be mentioned in the world’s largest encyclopedia. When professionally written, it can be a great resource of centralized information about you or your company, describing your products, services, and notable achievements and providing links to reputable news articles and websites that you want to highlight.
Because Wikipedia pages are favored by Google, they can also be effective in displacing negative reviews or stories and acting as an authoritative source by occupying a spot in the critical top 10 results about you or your company.