An Evaluation of PowerYoga.com

power yoga

photo via Flickr

 
Power Yoga is a type of Ashtanga yoga that became popular in the United States in the mid-1990s, and Bryan Kest, the man behind www.PowerYoga.com, is frequently credited for being among the founders and primary proponents of the style.

His website serves many purposes—first, it is the hub of his subscription-based online yoga video service. Second, it hosts the location info and schedules for his two donation-based yoga studios in Santa Monica. It also contains information about retreats, workshops, and teacher training programs hosted by Kest as well as some background about himself and the Power Yoga style.

Because of yoga’s growing popularity and Bryan Kest’s prominence in the community, we decided to conduct a quick audit of his site to see how well it performs in terms of both user experience and SEO.
 

First Impressions

At first glance, the site is clean and modern with a coherent color scheme—all positive things. And while the inclusion of Bryan’s smiling face on the first image of the homepage slider does wonders for personalizing the brand, the text on each image is not readable by search engine crawlers.

The orange header stands out well, but it detracts from the “Join Now” link at the top of the page. Another recommendation is to remove all of the extra blank space in the footer.
 

SEO

The site’s URL structure is straightforward, which is definitely a good thing, but its title tags and meta descriptions could be rewritten to be more optimized. It would also benefit from more obvious CTA buttons throughout. On the homepage, for example, the three boxes below the slider (“Yoga on any device,” Hundreds of classes,” “Anytime access”) should link to relevant pages on the site, and at least one of them should allow you to buy a subscription.

Its navigation could also stand to be reworked in the interest of a more seamless user experience. For example, clicking on Studios & Info in the header takes you to a page that has directions to one of his Santa Monica studios, which makes sense, but then clicking on the Bryan’s Classes tab does not bring up a class schedule—it gives directions to his second studio.

The on-page blog is updated sporadically, but the posts all contain useful information. One area for improvement here would be the addition of internal links within each post.
 

Social Media

The links to Bryan Kest’s Facebook, Twitter, and Google+ profiles are well-placed at the bottom of the page. In terms of use and engagement, his Facebook profile is by far the most active (though the page itself could be improved by the addition of a cover photo), while his Twitter profile, which has exactly 1 tweet, is the most neglected.

He also does not seem to be on Instagram, which holds huge potential as a marketing and self-promotion tool. There is a very active yoga community already on the social network, and a quick search shows that his name has been hashtagged at least 250 times.

 
 
Overall, Bryan Kest’s Power Yoga is a fairly solid site. While it would benefit from a more intuitive navigation structure and more clearly defined calls to action, it also contains a wealth of interesting and useful content. Kudos, Bryan Kest. We support you.

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