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With the growth of consumer-generated media and the proliferation of social networks, Online Reputation Management has become increasingly important in the business world.
According to a July 2009 Nielsen survey, online consumer opinion postings and brand websites are the second and third most trusted forms of advertising behind only personal recommendations. And with an estimated seventy percent of consumers trusting online feedback, a proactive approach to monitoring and engaging in online conversations about your company will strengthen your brand and improve business.
Highly Relevant believes in a proactive – not reactive – approach to Online Reputation Management. The transparency, speed, and scope of online dissemination should be embraced, not feared.
While negative press and customer complaints are easier than ever to publish and share, the Internet has given companies the tools to engage in dialogue with customers and listen to their suggestions. We think that addressing these issues rather than ignoring them is the best way to mitigate their damage.
We will help you:
Maximize Existing Online Assets. These assets include company websites, blogs, press releases, Wikipedia articles, videos, and so on.
A recent Penn State study shows that only nineteen percent of searchers click the second page of results, and fewer than ten percent view the third. Given this reality, we’ll optimize your online presence so you have multiple positive page one rankings for the search terms that matter.
By building a strong presence in your search engine environment, you’ll be able to manage your brand, communicate with customers, and grow your business.
Strengthen Your Customer Relationships, Monitor Your Brand… and Increase Revenue. We will help you create a systematic approach to engaging in – and monitoring—online conversations about your brand.
We’ll set up avenues for customers to communicate with you, and we’ll also provide forums for feedback re: your brand and industry.
We think information is power: the more you know about the reputation of your company, the better you’ll be able to manage your brand and improve business. And in addition, when customers are able to voice complaints directly and sense that you are listening and responding, they’re much less likely to express their frustrations in a negative, uncontrolled way.