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With the growth of consumer-generated media and the proliferation of social networks, Online Reputation Management has become increasingly important in the business world.
According to a July 2009 Nielsen survey, online consumer opinion postings and brand websites are the second and third most trusted forms of advertising behind only personal recommendations. And with an estimated seventy percent of consumers trusting online feedback, a proactive approach to monitoring and engaging in online conversations about your company will strengthen your brand and improve business.
Highly Relevant believes in a proactive – not reactive – approach to Online Reputation Management. The transparency, speed, and scope of online dissemination should be embraced, not feared.
While negative press and customer complaints are easier than ever to publish and share, the Internet has given companies the tools to engage in dialogue with customers and listen to their suggestions. We think that addressing these issues rather than ignoring them is the best way to mitigate their damage.
When someone searches the internet for your name or your company name what shows up? Do you control the top 10 search results for your brand? Do you know what press is out there about your brand? Is there any information “out there” that sheds a not-so-positive or untruthful light on you or your business? Even if there is nothing bad currently about you or your business, did you know that if someone posts something on RipOffReport or ConsumerAffairs and titles the complaint with your name or your businesses name in the article it has a decent chance of showing up in the first page of Search Results? For business professionals such as lawyers, doctors, realtors, and many more this can have a tremendous negative impact on leads and business generated from the internet. Allow Highly Relevant to assist you in managing, monitoring and/or repairing your online reputation today.
Utilizing some of the most sophisticated and advanced tools & research data, we are able to monitor, maintain and remedy your online reputation. We create a tailor made reputation strategy to identify potential harmful search engine listings that can be established and work to identify and create positive content about you or your brand and push these listings to the top of all the major search engines. This allows you to control the top rankings that relate to you, your name and/or your brand.
You missed the “Preemptive” reputation management boat and there is negative press online in the search engines for your personal or corporate brand identity. This is causing you to not receive leads from the internet anymore, losing you thousands of dollars every month. Our reputation management damage control experts rapidly develop and launch a content, buzz, and social networking outreach campaign that sheds a positive light on you and your business, ultimately ranking above the negative listings, bumping them down to the 2nd page of Google search results. Depending on the severity of your situation, the competitive nature of the search phrase in question, and the strength of your existing web properties in can take anywhere from a few weeks to six or more months of aggressive link building and content syndication to achieve such results.
Remember, 82% of people do NOT go to the second page of Google’s search results, if you can bump this negative press off the first page the majority of potential clients will not see this negative press.
We will help you:
Maximize Existing Online Assets. These assets include company websites, blogs, press releases, Wikipedia articles, videos, and so on.
A recent Penn State study shows that only nineteen percent of searchers click the second page of results, and fewer than ten percent view the third. Given this reality, we’ll optimize your online presence so you have multiple positive page one rankings for the search terms that matter.
By building a strong presence in your search engine environment, you’ll be able to manage your brand, communicate with customers, and grow your business.
Strengthen Your Customer Relationships, Monitor Your Brand… and Increase Revenue. We will help you create a systematic approach to engaging in – and monitoring—online conversations about your brand.
We’ll set up avenues for customers to communicate with you, and we’ll also provide forums for feedback re: your brand and industry.
We think information is power: the more you know about the reputation of your company, the better you’ll be able to manage your brand and improve business. And in addition, when customers are able to voice complaints directly and sense that you are listening and responding, they’re much less likely to express their frustrations in a negative, uncontrolled way.
To get started on protecting or improving your online reputation please contact us today!
If you are interested in Online Branding & Reputation Management, please click the link. In this group you will learn: