Meet Our Leadership Team

Highly Relevant has an ambitious and cohesive leadership team that guides the company in its day-to-day operations as well as towards its long-term vision.

Justin Hong
Managing Partner - Director of Strategy & Business Development

Justin continues to drive the vision of Highly Relevant while he also oversees the company’s business development and human resources. He is passionate about entrepreneurship, leadership, and personal development.

During his career, Justin has launched various Internet ventures as well his own Internet marketing consultancy called The Small Business MBA. Prior to his entrepreneurial career, Justin worked as a consultant in IBM’s Financial Management division.

Justin has an MBA from USC’s Marshall School of Business and a BS from Vanderbilt University. He has been featured in AMEX Open Forum, as well as in JJ Ramberg’s book “It’s Your Business.” You can read Justin’s thoughts and opinions on his entrepreneurship blog, He hails from Dallas, TX and currently resides in Playa Vista, CA.

Mike Floyd
Managing Partner - Director of Client Services

As a self made Internet Marketing guru, Mike Floyd heads up the Client Services division at Highly Relevant. Mike is an SEO technician by trade and has been involved in the Internet marketing space since 2008. At Highly Relevant, he oversees the project management of Highly Relevant’s portfolio of clients and is heavily involved in client communication as well as the execution of each project.

Mike hails from Bel Air, Maryland and has a BA from Full Sail University where he focused on entertainment business marketing. For the ultimate oxymoron, Mike is a workout fanatic and chocolate cake-oholic. He currently resides in Venice, CA.

Matthew Knapp
Director of Marketing

Matthew Knapp, is responsible in leading and communicating strategy, implementation, workflow and management for all Online Marketing campaigns. Matt also provides high-level business analysis and oversees sales strategy for business development.

Matt graduated from Loyola Marymount in Los Angeles and received his BA degree in Business Marketing. Since graduating college, he has been employed at Yahoo!, TBWA\Chiat\Day and Internet Brands Inc. Matt is a seasoned Search Marketing Professional who has extensive experience in Search, Display, Content, Remarketing/Retargeting, Mobile, Landing Page Optimization, SEO, Conversion Rate Optimization, Web Development, Social Media Advertising and Domain Management. Some of his hobbies and interests include entrepreneurship, traveling, technology, playing beach volleyball & golf, FOOD, cars and is a die-hard Pittsburgh Steelers fan.

Nathan Taylor
Brand & SEO Manager

Nathan graduated from Florida State University before moving to Los Angeles, California and beginning his tenure with Highly Relevant. Nathan is an SEO Manager, focusing on Project and Client Management, as well as Highly Relevant’s unofficial IT troubleshooting serviceperson. Nathan grew up in Fort Thomas, Kentucky, and is an avid video game enthusiast and drummer, as well as an advocate for the little-discussed issue of introducing bacon as an international currency.

Kimberlee Raymond
Social Media Manager

Kimberlee is responsible for daily social engagement for clients, content creation, and managing blogger relationships at Highly Relevant.

She graduated from UCLA with a degree in Sociology and a minor in Public Policy. Prior to joining the Highly Relevant team, she served as UCLA’s Apple Campus Representative for 2 years.

In her free time, she is a programmer-in-training and an avid follower of the latest tech trends.

Advisory Board

Alex Becker
Founding Partner
Clifton Levine
Ben Adams
John Ullmen
Rex Freiberger
Ben Padnos