When you are about to launch or upgrade a product or service, are looking to re-brand yourself, are attending a big upcoming event or having a booth at a tradeshow, or are looking to get in front of as many holiday or seasonal shoppers as possible, Internet Marketing Blitzes provide a great opportunity to really make your business pop at the right time.
These blitzes incorporate many of our standard Internet marketing services, but only over a 6-8 week burst. Here are some of the services Highly Relevant will recommend based upon your business’s needs:
• Paid Search and Retargeting (Google Adwords, Bing Adcenter, Traffic Vance, etc.)
• Paid Social and Retargeting (Facebook, Twitter, LinkedIn, YouTube)
• Media Buys (On targeted sites)
• Social Media Engagement and Influencer Outreach
• High-value outreaches to authoritative websites and blogs for reviews or write-ups
• Content creation and marketing (articles with pictures and videos or an infographic)
• Basic on-page SEO recommendations
• Kick-off call, strategy review call, execution recap call
Another important factor is that we will target the entire device spectrum: Desktop, Mobile, and Tablet—so not only will people see you across all the different websites they browse, but they will also see you across all of their devices.
In a perfect world, a 6-week engagement would get started 4 weeks prior to the launch date and run for 2 weeks after the launch. For an 8-week engagement, look to get started 5 or 6 weeks prior to launch date and run for 2 or 3 weeks after the launch.
To find out about Highly Relevant’s Internet marketing blitz packages, please contact us today!
Alex Becker is a founding Partner of Highly Relevant and currently serves as the SEO Manager of an Internet Media Company called Oversee.