There really are so many social media platforms and strategies to use these days. You might be thinking, where do I even start? Where should I spend my time so that it’s most effective?
Social media can have a huge impact on your business if you create an effective game plan and have the discipline to execute it day in and day out.
It’s important for your spend the time to prepare your strategy first though – because without the right strategy, you might just be wasting your time on social media. If you don’t have the right message or aren’t engaging people properly, you won’t be getting the most out of the time you spend on social media.
Today, I’m going to explain to you a simple five-step process that you can follow to start building your brand and influence through social media:
Step 1: Determine your brand is and what message you want to promote. Chances are that there are many businesses in your niche that are trying to promote themselves on social media platforms.
Therefore, you need to figure out how you’re going to stand out amongst the masses. You need to take the time to establish a brand for your business that allows your potential consumers to easily identify who you are and what value your bring.
What makes your business different than all the other businesses in your industry? What distinct value can you provide to your customers? What do you want your business to be known for? What consistent message do you want to promote to people?
These are the types of questions that you need to answer for yourself as you’re trying to establish a brand for your business.
Step 2: Create a blog for your business; it will serve as your “central hub.” By having a blog for your business, you can provide value to your readers and also promote your brand and message further.
You really want to be known as a business that provides tremendous value to people, so I encourage you to blog on a consistent basis (at least once a week).
If you don’t have time to blog, you can always outsource the writing of the content. (But make sure to edit it so that it’s in your own voice.)
Another reason you want to create a blog for your business is that it will be your “central hub” on the Internet. With this central hub of yours, you will also be able to build your following by providing your visitors with easy access to connect with you through your social networks, RSS feed, and e-mail list.
Step 3: Brand your social network profiles. You want to set up your profiles so that they are congruent with the brand and message that you are promoting for your business.
This means that you need to have consistent branding across all of your social networks. Your Facebook wall should match your Twitter background and YouTube background. You should use the same color scheme, logo, and layout.
Whenever someone visits one of your social media profiles, they should immediately know that it’s one of your profiles.
Step 4: Have memorable interactions with your customers and prospects on your social networks. Once you have your branded social network profiles ready to go, start engaging with people on your social networks.
The key here is to always provide value. You can provide value by giving out discounts for your product or service, creating contests that your followers can participate in, asking questions, answering questions, making funny comments, promoting other people, breaking news in your industry, and so on.
Step 5: Be consistent with your social media engagement. After you get started with promoting your brand and message on your social networks, you want to keep it going.
Don’t jump on Twitter and Tweet out three messages one day and then not say anything for two weeks afterward. People will stop following you.
Also, be consistent with providing good value too. If you’re always trying to sell, it’ll be a turn-off to many people.
By following these five simple steps, you’ll be well on your way to promoting your brand and message through social media. If you have a distinct message and engage with people in a way that is enjoyable to them, you’ll build your following… and subsequently, your business.