This week’s Five on Friday roundup includes plenty of advice for capturing the attention of your target audience and influencers within your industry, from making videos to analyzing data. We hope this Friday is treating you well, but if the clock seems to be ticking a little slower than usual, just remember — it’s always 5:00 somewhere.
Paid and Organic Search Dominate E-Commerce Marketing Budgets
With e-commerce sales forecast to hit $258.9 billion this year, the majority of online retailers’ marketing budgets are being spent on paid search. SEO is still their strongest customer acquisition tool, but algorithm updates the prominence of ads on search results pages are leading more businesses to put more money toward paid ads.
5 Tips for Building Customer Trust
In today’s social media-heavy Internet landscape, what other people are saying about you is almost more important than what you’re saying about yourself—and when you’re trying to foster a positive online reputation, it’s the little things that matter most.
7 Reasons to Embrace Online Video
We’ve already mentioned that videos are the new pictures. It’s the fastest growing online ad format, and people are more likely to watch a video than read text — they’re even more likely to retain the information that way. If that isn’t enough to convince you, check out the rest of the reasons to embrace videos here.
How to Connect with Digital Influencers
The need to connect with influential people in your industry is obvious — it’s when taking the next step to actually engage them that most people get lost. If you’ve hit that roadblock before, here are four different types of online influencers and ways to actually connect with them.
Google Gives Us a New Way to Explore Data
Google launched a databoard last week that puts PDF research results sheets to shame. The interface is easy to use, allowing you to skip straight to the section you want to see, and it even gives you the option of customizing an infographic with charts and graphs that interest you. How cool is that?