Five on Friday — August 9

Happy National Coworking Day, and happy Friday! Celebrate by sharing these helpful articles with everyone you work with. We’re sure they’ll appreciate the midday break.

How to Efficiently Analyze Web Analytics

These days, acquiring data is not an issue. There are countless tools to use and metrics to report on — so much so that the problem has instead become figuring out how to use all of the information that you’ve gathered. If you find it difficult to sift through it all, try keeping these five web analytics truths in mind.

You CAN Teach an Old Dog New Tricks

Before you throw your hands in the air and give up on figuring out how to navigate the newest social media network, muttering “I’m too old for this” under your breath, take a step back and reassess the situation. 36-year-old Richard Simcott continues to add to the list of 30+ languages he has studied, and new research is showing that age is not as much a limiting factor in the development of new skills as was once believed. You just have to think like a child.

Having a Sense of Purpose Could Strengthen Your Immune System

Ever wonder how ambitious, successful people have the time and energy to accomplish so much? It could be that the type of happiness associated with having a sense of purpose (eudaimonic) helps strengthen the immune system, according to a recent study. The happiness of self-gratification (hedonic), on the other hand, was found to have the opposite effect.

Lessons in Social Media from the Nonprofit Sector

If you haven’t been using social media to actively engage with people, then you’ve been doing it wrong. To treat Facebook posts and Twitter messages like free billboard advertisements is to miss the point of social media, which is to engage with influencers, customers, and everyone in between. And if you want to generate engagement, take a lesson from the nonprofit sector and utilize these four principles: tell a story, empathize with your audience, emphasize authenticity, and match the media with the message.

Most Users Can’t Tell the Difference Between Ads and Organic Search Results

In a recent survey by the UK-based company 123-Reg, half of respondents (and 66% of those ages 18-24) claimed that ads don’t appear in their Google search results pages. And since Google has not stopped displaying ads, we can logically conclude that most people just don’t distinguish between organic and paid search results.

…because who doesn’t love getting a bonus on Friday? Here’s an oddly mesmerizing representation of everything that can happen in just one second on the Internet.

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