Five on Friday — August 23

 
It’s Friday! And in case you need a little incentive to appreciate your office job when the weekend is so near, use this list of America’s 10 deadliest jobs as a reminder that when emails and paperwork are weighing you down, your job could always get worse.

Best Employer Ever?

Or maybe you’re lucky enough to work for the Minneapolis advertising agency Barrie, D’Rozario, Murphy and you’ve just finished enjoying an unheard-of 500 hours of paid vacation time with explicit instructions to “figure out what you’re passionate about and go and do it.”

Either way, it’s never a bad idea to take a moment and be thankful for all of the good things in your life.

How to Make Your Brand Relevant

Speaking of good things, every brand wants to be the preferred choice within their industry. And while it’s difficult to make your way to the top of your industry from the start, it can be even harder to climb your way back up after you’ve fallen into irrelevancy—harder, but not impossible. Taking cues from the comebacks of brands like Converse and Cadillac, here are 5 tips for revamping your image that can help even if you’re making your first run at the top.

Are You a Thought Leader?

In marketing specifically, a great way to build a good buzz around your brand is to position yourself or your brand as a thought leader—someone who is a trusted source of relevant research and industry insight. The benefit comes in being able to help frame customers’ buying processes from a position of trust. To start establishing your company’s reputation as a thought leader, try incorporating these 4 ideas into your marketing efforts.

If You Aren’t on Google+, You’re Missing Out

If you want to be a thought leader, or even just have people read what you write, you should be actively engaging on Google+. According to Moz’s most recent scientific correlation study, there is a strong correlation between regularly posting on Google+ and having higher search rankings—so much so that it could actually go beyond correlation into causation. Here’s what you need to know to start taking advantage of Google+ for SEO.

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