To give you a bit of a break before the clock actually strikes 5:00 on this wonderful Friday, we’re bringing you a roundup of five of the best articles that we’ve read this week, with topics ranging from business to SEO to anything else that catches our fancy. Enjoy!
Search, PPC, and Email Customers are Most Valuable
While a social media presence is a must-have for businesses in this day and age, a two-year study by Custora found that organic search and PPC are still better for acquiring customers than Facebook or Twitter. The study shows that customers who found a retailer through search were 54 percent more valuable than average — meaning that they were more likely to spend more money over time — while email customers were 12 percent above average and Facebook customers landed just 1 percent above the baseline.
More People Find Websites Through Search Than Social
Along the same lines as the findings of the Custora study, an annual study by Forrester Research that surveyed 33,000 Internet users found that 54 percent of people use search engines to find websites while only 32 percent turn to social media networks.
Matt Cutts: “No, not all link building is bad.”
In an interview with Eric Enge of Stone Temple Consulting, the head of Google’s Webspam team, Matt Cutts, explained in no uncertain terms that, in the eyes of the search engine giant, link building is not inherently bad or wrong. He clarified that the key is to steer clear of producing content for the sake of a link and instead focus on sharing compelling content that is valuable to your target audience.
How to Have an Effective Meeting
If you’ve ever left a meeting with more questions than answers (“Why do I have to be here right now?” in particular), then you’ll appreciate David Pearl’s checklist for holding a successful meeting. The first step is to make sure that a formal meeting is even necessary, and the rest help you make sure that you achieve your objective efficiently and effectively.
Using Social Media to To Market your Marketing
We’ve all heard that “content is king,” but Dave Kerpen, CEO of Likeable Media, takes it a step further to explain the importance of the marriage between content and social media. He uses the analogy of content being fire and social media being gasoline to demonstrate that producing content is good, but it’s the additional promotion through social media that helps it get noticed.