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	<title>Digital Marketing Agency - Los Angeles SEO &#38; Social Media Marketing &#124; Highly Relevant</title>
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		<title>Why Google Should Penalize Wikipedia</title>
		<description><![CDATA[<a href="http://www.highlyrelevant.com/2012/01/18/why-google-should-penalize-wikipedia/"><img align="left" hspace="5" width="150" src="http://www.highlyrelevant.com/Wiki-image.png" class="alignleft wp-post-image tfe" alt="Wikipedia Cloaks Pages" title="" /></a>Wikipedia has decided to block all of its content from users for the next 24 hours to make a statement to Congress, but at what cost? Is it really worth Wikipedia taking a chance at being penalized by Google or do they know something that we don&#8217;t? (they do.) Any good SEO will tell you that if you cloak content on a page, Google will not only &#8220;slap&#8221; you, but furthermore, your site is in jeopardy of not fully recovering all of its rankings even after you fix the cloaking issue. It appears, however, that not only will Wikipedia not be penalized, but Google feels the same way Wikipedia does &#8212; and even supports Wikipedia&#8217;s cause (because it will have a direct negative impact on Google&#8217;s own business as well). The bottom line: this Wikipedia situation is yet another example of Google playing favorites and accommodating certain websites (aka its <a href="http://www.highlyrelevant.com/2012/01/18/why-google-should-penalize-wikipedia/"><div align="right" style="text-align:right;"><img src="http://www.highlyrelevant.com/wp-content/themes/hrtheme/images/read_more.jpg" /></div></a>]]></description>
		<link>http://www.highlyrelevant.com/2012/01/18/why-google-should-penalize-wikipedia/</link>
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		<title>Retailers Utilize Corporate Videos to Market Their Brand</title>
		<description><![CDATA[In the wake of the economic downturn retailers are looking for new ways to cut costs without compromising quality. Though the economy is slowly improving consumers are still being thrifty with their spending and finding substitutions for luxury goods or forgoing them altogether. With competition between businesses higher than ever, retailers are utilizing digital marketing and training strategies to increase revenue, visibility, and employee productivity without drastically increasing costs. The internet has become an invaluable tool in promoting both large and small businesses.  In an effort to improve visibility and spread knowledge about their products retailers are utilizing SEO strategies to strengthen their online presence. Consumers are becoming savvier and looking for companies they can trust, and ranking highly in search results on reputable search engines such as Google helps to set a wary customer’s mind at ease. By optimizing their websites businesses are able to reassure existing customers and <a href="http://www.highlyrelevant.com/2012/01/17/retailers-utilize-corporate-videos-to-market-their-brand/"><div align="right" style="text-align:right;"><img src="http://www.highlyrelevant.com/wp-content/themes/hrtheme/images/read_more.jpg" /></div></a>]]></description>
		<link>http://www.highlyrelevant.com/2012/01/17/retailers-utilize-corporate-videos-to-market-their-brand/</link>
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		<title>SamAsh.com Needs SEO Help</title>
		<description><![CDATA[In this week’s Highly Relevant SEO audit series, we’re going to help out SamAsh.com. SamAsh.com is a great resource for all kinds of music gear, but their website has got a couple wrong notes here and there. In order to get them back to shredding at maximum potential, they should consider making some of these changes. Then they’ll be record label certified instead of your neighborhood garage band. Problem 1: Images above text on product pages. How to fix Problem 1: Text links should appear above the images because Google only counts the first link that it sees, and the text links pass more strength and relevance than pictures.  Therefore, the text links on the product pages should be moved above the images. Problem 2: Sitemap only shows zipped versions. How to fix Problem 2: Currently, there is no XML sitemap on SamAsh.com; only the zipped versions appear.  SamAsh.com’s webmaster <a href="http://www.highlyrelevant.com/2011/11/29/samash-com-needs-seo-help/"><div align="right" style="text-align:right;"><img src="http://www.highlyrelevant.com/wp-content/themes/hrtheme/images/read_more.jpg" /></div></a>]]></description>
		<link>http://www.highlyrelevant.com/2011/11/29/samash-com-needs-seo-help/</link>
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		<title>UnderArmour.com Needs SEO Help</title>
		<description><![CDATA[In the third installment of our SEO audit series, we’re going to help out UnderArmour.com.  Apparently “Protecting This House” doesn’t include optimizing their website, but luckily we’re here to help. They definitely got it going on the turf and on the court, but the juggernauts of the performance apparel market could stand to step up their game in the digital realm. We’re not trying to sweat you, Under Armour, but we too are all about performance. Take a peek at some ideas we had for them to take their SEO game to the next level. Problem 1: JavaScript Dropdown Menus. How to fix Problem 1: UnderArmor.com’s dropdown menus are created with Javascript. While search engines can crawl Javascript, it is unknown how much link juice is passed through the links.  Therefore, it is not recommended that sites use it for their global navigation.  We strongly recommend HTML and CSS navigation. <a href="http://www.highlyrelevant.com/underarmour.com-needs-seo-help"><div align="right" style="text-align:right;"><img src="http://www.highlyrelevant.com/wp-content/themes/hrtheme/images/read_more.jpg" /></div></a>]]></description>
		<link>http://www.highlyrelevant.com/underarmour.com-needs-seo-help</link>
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		<title>DicksSportingGoods.com Needs SEO Help</title>
		<description><![CDATA[In this week&#8217;s SEO audit series, we’re going to help out DicksSportingGoods.com. Here are five SEO problems that DicksSportingGoods.com is currently facing, and our recommended solutions. Problem 1: The site has multiple home page URLs. How to fix Problem 1: Redirect all of the duplicate homepage URLs to the root URL: http://www.dickssportinggoods.com/ Problem 2: Many of the URLs are dynamic and are amongst the most non-SEO friendly URLs that we’ve ever seen. Here is an example: http://www.dickssportinggoods.com/category/index.jsp;jsessionid=QhfGTyGB0qZ5t4v8FWl7d7jHGVkJg5LySYTlbjjp2xcXv2RQn04C!1820288686? ab=TopNav_Footwear&#38;categoryId=4413987 (Imagine having to read that URL to someone.) How to fix Problem 2: Update the URLs accordingly. Here is an example of what the above URL could look like: http://www.dickssportinggoods.com/category/footware Problem 3: The category pages have no content on them, which is holding them back from an SEO perspective. How to fix Problem 3: Add unique, relevant content to the category pages and add internal links to the most important sub-categories or <a href="http://www.highlyrelevant.com/dickssportinggoods.com-needs-seo-help"><div align="right" style="text-align:right;"><img src="http://www.highlyrelevant.com/wp-content/themes/hrtheme/images/read_more.jpg" /></div></a>]]></description>
		<link>http://www.highlyrelevant.com/dickssportinggoods.com-needs-seo-help</link>
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		<title>NFL.com Needs SEO Help</title>
		<description><![CDATA[Search Engine Optimization has been an integral part of online marketing since the mid &#8217;90’s, and due to its constantly shifting nature, there is never a shortage of sites that we think could use a little help. So we’ve decided to start an understated, fun weekly SEO audit series here on the Highly Relevant blog. Every Thursday, we’ll publish a post about a specific, high-profile website and identify five opportunities where that particular website can improve its SEO. (If you have any websites that you’d like for us to assess, please e-mail us at info@highlyrelevant.com.) Not only will we point out five specific challenges that the website is having from an SEO perspective, but we’ll also make recommendations on how these issues can be corrected. We’re solutions-oriented at Highly Relevant Being big football fans, and since we’re right in the middle of football season, the first website that we’ll be <a href="http://www.highlyrelevant.com/nfl.com-needs-seo-help"><div align="right" style="text-align:right;"><img src="http://www.highlyrelevant.com/wp-content/themes/hrtheme/images/read_more.jpg" /></div></a>]]></description>
		<link>http://www.highlyrelevant.com/nfl.com-needs-seo-help</link>
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		<title>How to Activate Google Real-Time Analytics Today</title>
		<description><![CDATA[Google announced today that they are adding real-time functionality to Google Analytics. This will allow webmasters to monitor the number of people and engagement on their site in real-time. This feature will roll out over the next two weeks, but if you want to try it out early, you can sign up for the beta version today. Fill out the form on this page &#8211; https://services.google.com/fb/forms/realtimeanalytics/ Features of the new service include: Monitoring visits to a site minute-by-minute The number of people on your site at that moment Monitoring traffic sources in real-time (referral, Organic or Paid Search, direct, ect.) Geo Location of your current visitors Keywords that brought the visitors]]></description>
		<link>http://www.highlyrelevant.com/activate-google-real-time-analytics</link>
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		<title>The Highly Relevant SEO Process is Now Available</title>
		<description><![CDATA[<a href="http://www.highlyrelevant.com/highly-relevant-seo-process"><img align="left" hspace="5" width="150" height="150" src="http://www.highlyrelevant.com/wp-content/uploads/2011/06/Highly-Relevant-SEO-Process-150x150.png" class="alignleft wp-post-image tfe" alt="" title="Highly Relevant SEO Process" /></a>Based off our knowledge and experience with SEO, we&#8217;ve been able to create our own SEO process that includes a mix of best practices, tactics, and tools that we&#8217;ve created. By laying out our process, we&#8217;ve really been able to streamline the execution of our SEO projects and deliver our clients some amazing results for them. We&#8217;ve decided that we don&#8217;t want to hoard all of this good SEO information to ourselves, so we&#8217;ve published the Highly Relevant SEO Process for you to see. The process is laid out in a step-by-step format, and it takes into consideration many SEO best practices (such as keyword research, on-page optimization, and linkbuilding), but we&#8217;ve also sprinkled in some other strategies that enhance our SEO efforts. You can access our SEO process here or just click on the screenshot below. Please let us know if you have any questions or comments about the <a href="http://www.highlyrelevant.com/highly-relevant-seo-process"><div align="right" style="text-align:right;"><img src="http://www.highlyrelevant.com/wp-content/themes/hrtheme/images/read_more.jpg" /></div></a>]]></description>
		<link>http://www.highlyrelevant.com/highly-relevant-seo-process</link>
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		<title>Google Adwords Coupon 2011</title>
		<description><![CDATA[<a href="http://www.highlyrelevant.com/2011/06/01/google-adwords-coupon-2011/"><img align="left" hspace="5" width="150" src="http://www.highlyrelevant.com/google-highly-relevant-adwords-coupon.png" class="alignleft wp-post-image tfe" alt="2011 Google Adwords Coupon Code" title="" /></a>Google sent us a bunch of $100 Google Adwords coupons that we can distribute. They are valid through December 31, 2011 so you got plenty of time to use them. This is what the actual cards look like. If you would like a coupon, please contact us and we will send you the code right away. Please note: There are only 9 coupons left (including the one in the image ABOVE) so better get a move on! Update (6-24-11): We are OUT of Adwords Coupons. We have contacted Google for more and will update this as we hear from them.]]></description>
		<link>http://www.highlyrelevant.com/2011/06/01/google-adwords-coupon-2011/</link>
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		<title>Why SEO Is Essential To Your Business</title>
		<description><![CDATA[In this post, I&#8217;m going to tell you why SEO is the new Yellow Book. Let me throw some statistics out at you to make you understand how integrated Search engines have become to our lives. There are 4000 web searches per second. Just a year and a half ago, there were only 2000 searches per second. This is quite an amazing stat that should get your very excited about being at the top of the search engines. 74% of people searching for local business information use search engines to find it first. This is significantly higher than the old days when people used the yellow pages first. Think of SEO as the new, de facto investment you need to make as you would your de facto investment in the yellow pages. You now have to make that de facto investment. It has not become more clouded though and not <a href="http://www.highlyrelevant.com/2011/05/25/why-seo-is-essential-to-your-business/"><div align="right" style="text-align:right;"><img src="http://www.highlyrelevant.com/wp-content/themes/hrtheme/images/read_more.jpg" /></div></a>]]></description>
		<link>http://www.highlyrelevant.com/2011/05/25/why-seo-is-essential-to-your-business/</link>
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