In this week’s SEO audit series, we’re going to help out DicksSportingGoods.com.
Here are five SEO problems that DicksSportingGoods.com is currently facing, and our recommended solutions.
Problem 1: The site has multiple home page URLs.
How to fix Problem 1: Redirect all of the duplicate homepage URLs to the root URL:
Problem 2: Many of the URLs are dynamic and are amongst the most non-SEO friendly URLs that we’ve ever seen. Here is an example:
(Imagine having to read that URL to someone.)
How to fix Problem 2: Update the URLs accordingly. Here is an example of what the above URL could look like: http://www.dickssportinggoods.com/category/footware
Problem 3: The category pages have no content on them, which is holding them back from an SEO perspective.
How to fix Problem 3: Add unique, relevant content to the category pages and add internal links to the most important sub-categories or products.
Problem 4: Not using H1 tags.
How to fix Problem 4: Adding H1 tags to the home page, internal category pages, and product pages is an SEO must-have.
Problem 5: There currently is no alt text on the logo and no title on the logo url
How to fix Problem 5: Add alt text to logo like this:
alt=”Dick’s Sporting Goods”