Achieve Higher ROI and More Sales with Less Traffic

Recent studies have indicated that it’s not uncommon for online merchants to convert only 2% to 3% of their site visitors into buyers. As a result, online merchants and service providers spend billions of dollars on advertising and Search Engine Optimization (SEO) every year to generate an enormous amount of site traffic for the sole purpose of achieving more conversions. But what if conversion rate was independent of site traffic and a higher percentage of visitors could be converted at lower cost?

Through the process of conversion rate optimization, Highly Relevant will increase your company’s Website leads and sales by focusing on performance, rather than on generating huge quantities of unqualified traffic. Our firm will increase your sales and transactions by performing extensive research and work in the following key areas:

  • Customer Demographics and Psychographics: Studies of your target audience’s gender, age range, personality traits, buying trends, online behaviors, etc. will be conducted for the purpose of creating strategic online advertising campaigns, landing page designs, blog content and much more.
  • Unique Selling Proposition: Online advertisements, Website pages and social media content will be created that strongly positions a positive and unique identity for your company and its offerings. Website visitors instantly see the benefit of your services or products over the competitors’, thus converting more leads and sales.
  • Persuasion Architecture: Specific pages of your Website will be identified and isolated as key areas for effective and persuasive content.

Conversion Paths: All relevant sales steps will be optimized for the purpose of maximizing conversions and transaction completion, including filling out online forms, adding items to a shopping cart, submitting payment information, etc. In addition, analytics code will be embedded to track your sales funnel for further optimization.

Below is a snap shot of CRO results we achieved for a client:

Conversion Rate Optimization Services