ChichiMe is on online fashion retailer specializing in jewelry and accessories, though the site sells an assortment of clothing as well. With over 500,000 fans on Instagram, they’ve clearly gained a substantial following, so we wanted to take a closer look at the website that started it all.
ChichiMe.com has definite room for improvement in this area, and making a few simple optimizations would do great things for their organic search traffic. For example, one of our favorite changes to make in terms of getting the most bang for your buck is to write custom, keyword-focused title tags and meta descriptions for every page on the site. Doing so would allow Google’s search crawlers to better understand the purpose of each page and rank them on the SERP accordingly.
Another relatively simple (and highly effective) update to make is to add written content to the site—maybe even a blog, if the resources are available—because we’ve said it before and we’ll say it again: Google is more responsive to text than images. But on that note, ChichiMe does use alt tags on their images, which is very helpful for SEO.
While Google’s robots do not experience a website in the same way as you or I do, the search engine does take into account cues from real users, including (but not limited to) number of pages visited and amount of time spent on the site. To that end, it is important that you optimize your website from a user experience perspective as well.
ChichiMe.com has a clean layout that provides a good user experience, and its product images are of exceptionally high quality. We did, however, find the organization of the products into categories to be a little confusing. For example, clicking on “Clothing” in the navigation bar at the top of the page returns 103 items on 24 pages and the products range from jackets to leggings to dresses. However, there is no option to view all or sort by type of product, making it very easy for a visitor to become disinterested before they see everything that is available.
As I mentioned before, ChichiMe has a great presence on Instagram, regularly posting pictures that receive thousands of “likes” from followers. They also post often on Facebook and Pinterest, which are both important networks for fashion brands to be active on, but they’ve neglected Twitter quite a bit.
Interestingly, the only social profile that’s linked to from the website is Facebook (which, in turn, has a link to Instagram). In addition to adding links to all of their social profiles the homepage, ChichiMe could benefit from more actively engaging on Facebook and beginning to post on Twitter.