The internet has become an invaluable tool in promoting both large and small businesses.  In an effort to improve visibility and spread knowledge about their products retailers are utilizing SEO strategies to strengthen their online presence. Consumers are becoming savvier and looking for companies they can trust, and ranking highly in search results on reputable search engines such as Google helps to set a wary customer’s mind at ease. By optimizing their websites businesses are able to reassure existing customers and recruit new ones at the same time. By investing in SEO retailers can greatly improve their company visibility and revenue for just a small cost.

Retailers can also improve their online visibility and increase their customer base by using business video production firms for online marketing. Video marketing gives businesses a platform to reach new customers and educate them on the services and products they offer. Business video production allows customers to learn about the products and services a company offers in a way that they can’t in written form. By marketing their products in video form, retailers lend visual support to their claims and are able to better showcase the goods and services they offer. By utilizing websites such as YouTube, businesses can further improve their visibility and customer base by targeting new audiences free of charge.

Corporate video production is also an effective way to cut costs in employee trainings without sacrificing the quality of employee performance. In a buyers market the effectiveness of a sales associate’s pitch and the extent of their product knowledge has a huge effect on sales numbers. Yet training employees is both time-consuming and pricey. Corporate training videos allow companies to train their employees in a faster and more efficient manner. Videos are much cheaper than individual training, and make it easier for a large company to offer consistent service throughout multiple establishments. For large retailers with many stores in different locations corporate video trainings can improve employee product knowledge and consistent service for a fraction of the price and time needed for individual training. By utilizing SEO strategies and business video production retailers can greatly increase their revenue at a small cost, while streamlining their business and maintaining consistent products.

The advent of the personal computer, cell phone and miniaturization of technology have all greatly contributed to the “anytime, anywhere” world we live in today but we must note that the “always on” consumer actually has its beginnings in the late 1960s, as does continuous brand management. AT&T created its first 1-800 toll-free number in 1967 for customers to make “automatic collect calls.” The concept didn’t make big waves immediately, but by 1992, approximately 40% of all AT&T calls were dialed using 1-800 numbers. This theoretically simple service dramatically changed how consumer-oriented companies would eventually manage their businesses.

The first of many major changes to be made by the telephone company was the discussion (or lack thereof) with the customer. Large call centers would be trained to answer phones and follow service scripts in an effort to have an actual dialogue, which was uncommon at the time. More importantly, companies such as AT&T were beginning to recognize the importance of cross-selling and making outbound sales calls. These services performed by the early call centers were the predecessors to both the world wide web and mobile web, as they provided the customer with the ability to reach the company anytime, anywhere.

Read Pt. 2