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Category Archives: Video Marketing
Retailers Utilize Corporate Videos to Market Their Brand
In the wake of the economic downturn retailers are looking for new ways to cut costs without compromising quality. Though the economy is slowly improving consumers are still being thrifty with their spending and finding substitutions for luxury goods or forgoing them altogether. With competition between businesses higher than ever, retailers are utilizing digital marketing and training strategies to increase revenue, visibility, and employee productivity without drastically increasing costs. The internet has become an invaluable tool in promoting both large and small businesses. In an effort to improve visibility and spread knowledge about their products retailers are utilizing SEO strategies to strengthen their online presence. Consumers are becoming savvier and looking for companies they can trust, and ranking highly in search results on reputable search engines such as Google helps to set a wary customer’s mind at ease. By optimizing their websites businesses are able to reassure existing customers and
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Generation 10:45 & Continuous Brand Management – Pt. 1
Generation 10:45’s recent emergence has business leaders racing to bolster an increasingly vital business need— 24-hour, continuous brand management. You may be asking yourself who and what is Generation 10:45? Well according to a recent study by The Kaiser Foundation, 8-18 year olds’ media usage in the United States has increased from 8 hours and 33 minutes in 2004 to an astonishing 10 hours and 45 minutes in 2009. The advent of the personal computer, cell phone and miniaturization of technology have all greatly contributed to the “anytime, anywhere” world we live in today but we must note that the “always on” consumer actually has its beginnings in the late 1960s, as does continuous brand management. AT&T created its first 1-800 toll-free number in 1967 for customers to make “automatic collect calls.” The concept didn’t make big waves immediately, but by 1992, approximately 40% of all AT&T calls were dialed
