Category Archives: Social Media

I’m sure that some of you go on Twitter sometimes and are just not sure what to say.  Do you just Tweet out what you’re doing right now?  Do you write about what you’re thinking about?  Will anyone really care? One type of Tweet that usually adds a lot of value is links to websites, blog posts, articles, and so on that other people will find interesting. Today I’d like to talk about three tools that can really help streamline your time on Twitter in order to get this type of Tweet out to your followers — which, in turn, can also boost your social media marketing efforts. 1. RSS Feed Reader.  You need to set up an RSS Feed Reader in order to get all of your articles, blog posts, news stories, etc. in one place — as opposed to going to each individual site.  An RSS feed reader

There really are so many social media platforms and strategies to use these days. You might be thinking, where do I even start? Where should I spend my time so that it’s most effective? Social media can have a huge impact on your business if you create an effective game plan and have the discipline to execute it day in and day out. It’s important for your spend the time to prepare your strategy first though – because without the right strategy, you might just be wasting your time on social media. If you don’t have the right message or aren’t engaging people properly, you won’t be getting the most out of the time you spend on social media. Today, I’m going to explain to you a simple five-step process that you can follow to start building your brand and influence through social media: Step 1: Determine your brand is

If you’ve been learning about how to increase your online presence for your business, then you know about the importance of having an active blog with fresh content.  You also know that you need to have a presence on popular social networks, such as Facebook, Twitter, and LinkedIn.  You may, however, be confused about how to intertwine your blog with your social network interactions. Here’s how you should look at the relationship between your blog and your social network profiles: your blog should serve as your “primary home” while your social networks should be your “vacation homes.” This means that you need to spend most of you time building out and developing your blog – which means you need to be constantly adding value-add content to it as well as ways to capture the information of people who are visiting your site – and supplement your blog activity with engagements

As blogging continues to be one of best portrayals of self-expression, Fortune 500 companies are insisting on utilizing this medium for their marketing efforts. The latest company to utilize blogging and social media as a means to brand their product is Lenovo. They’ve introduced an exciting new site entitled LenovoBlogU.com for their “University of Bloggers” contest. The idea behind the campaign is to encourage students enrolled in accredited Universities to blog about their passions, goals and ambitions. In turn, Lenovo will giveaway a $20K scholarship and various prizes to winners. The only rules for contestants are: keeping the content unique and only posting on the Lenovo blogging platform, The genius behind this campaign is the idea of keeping bloggers under the Lenovo brand. By creating a blogging platform for potential consumers, Lenovo is able to showcase their product, while praising their most loyal consumers. Through this campaignLenovo not only builds