ChichiMe is on online fashion retailer specializing in jewelry and accessories, though the site sells an assortment of clothing as well. With over 500,000 fans on Instagram, they’ve clearly gained a substantial following, so we wanted to take a … More
Blog Archives: SEO
An Evaluation of StylistLA.com
The Stylist LA is a designer dress rental service that was founded by Emily McDonald in 2009 to solve a problem that every woman has (probably) had at least once in her life (and will continue to have as … More
Google: Mo’ Money, Mo’ Problems
We all know that Google makes most of its money from product advertisements, but that is beginning to take a backseat as their preferred means of revenue generation. Now, Google would much rather take a rev-share/commission on the traffic they … More
An Evaluation of WarbyParker.com
photo via Flickr My bias as a lifelong glasses wearer is definitely showing, but I personally love pretty much everything about Warby Parker—their branding, their style, their story, and their mission. Here’s the idea: they send you five frames … More
Why CEOs with Search Backgrounds Now Run Google, Microsoft, and Yahoo
photo sources: 1 2 3 With the recent announcement of Satya Nadella being named the CEO of Microsoft, three of the largest tech companies in the world are now being run by people who have extensive experience in the … More
An Evaluation of FreePeople.com
Free People was founded in 1984 and joined the ecommerce marketplace with the launch of www.freepeople.com 20 years later, in 2004. The brand had developed a strong and loyal customer base over the years in their stores across the nation, … More
An Evaluation of Lululemon.com
If you haven’t heard of Lululemon by now, I admire your ability to completely tune out popular culture. The brand, officially known as Lululemon Athletica, was founded in 1998 (around the same time that yoga exploded in the United States) … More
An Evaluation of SteveMadden.com
photo via Flickr While Steve Madden has recently received a great deal of media attention for its part in the Hollywood blockbuster The Wolf of Wall Street, it first and foremost is a leading shoe brand with humble beginnings … More
5 SEO Tips for Beginning Bloggers
photo via Flickr If you would have told me back in the early 2000s that it would be possible to earn a living by blogging, I would have thought you were crazy—not only because I would have been a … More
An Evaluation of BachelorHaus.com
Bachelor Haus exists “to make every man King of his Castle.” Banking on the idea that most men would rather buy professionally curated sets of furniture (that are therefore guaranteed to look good) than browse through a store and cobble … More