Are your tweets not helping your company’s bottom line?

Fortunately,  Alex Becker, Co-Founder & President of Highly Relevant and panel member of Social Media Club Los Angeles, along with a few of his friends want to help you take your online media strategy to new levels.

Join us on Tuesday, February 23^rd from 7-9:30 pm as we jump head-first into one of easiest ways to measure online social media efforts—yup, Google Analytics.

Location: Mahalo (902 Colorado Avenue in Santa Monica, CA)

Buy Your Ticket Here!!!

Featured Speakers Include:

John Shiple, CTO of Ultralive

[www.linkedin.com/johnshiple]

Known within the industry as General John Shiple is the founder of Startup Army and one of L.A.’s most sought after CTOs.  He’s been making huge waves in the internet world since its birth.  In 1994, he became a founding member of HotWired’s engineering team – the first commercial magazine website on the internet.  He’s had his hands in many other big projects such as redesigning the front-end of GeoCities (then the 4^th largest site on the web) and introducing pop-up ads to the world (yep, that’s his fault but it was and still is kind of a big deal).

Alex Becker, Co-Founder and President of Highly Relevant

[www.linkedin.com/in/alexybecker]

Alex Becker, actively involved in online marketing since 2004, began as an Affiliate and Product Manager for a pair of multi-million dollar affiliate programs while still a student at University of Indiana – Bloomington.  After graduating in 2006, he made the full-time transition to interactive content and became the SEO manager for Spine-Health.com, a position previously occupied by Ben Parr, the current co-editor of Mashable.

Alex teamed up with Rex Freiberger after working with him at DONE! SEO to form Highly Relevant.  For more information on Alex, please check out his Chicago SEO blog.

Erica Forrette, Event Moderator, Online Marketing / E-commerce Expert

[www.linkedin.com/in/ericaforrette]

Erica online has  online marketing experience dating back to 1999. She has experience on the brand side, vendor side and even the agency side.  She currently oversees the online marketing efforts and analytics for Internships.com.    In the past, Erica has worked as a consultant for lead generation and e-commerce site projects, Senior Manager of Online Acquisitions at PacSun.com, Director of Marketing for Adapt Technologies, and the list goes on.  She’s a much achieved online marketing professional and we are very happy to have her as this event’s moderator.

Additional Speakers TBD, including:

Andrew Hahn of Luxury Link and Familygetaway.com

[www.linkedin.com/in/andrewhahn]

Here are two key takeaways:

• You can now opt out of search partner sites within Yahoo; and
• You can set up different bids on partners.  This is a new feature that Google doesn’t even offer.  This particular feature gives you the opportunity to turn off partner sites and adjust bids (which could boost your conversion rates) even if you hare working with a limited budget.

These changes could potentially lead to an increase in popularity of Yahoo! Search Marketing.

Here is the Yahoo! 2010 Search Improvements Video which should serve alongside reading the post which can be read here.