Monday was another big day for Apple. All over the world, Apple fanboys rejoiced. His majesty, Steve Jobs, took the stage at the Worldwide Developers Conference in San Francisco and officially unveiled Apple’s latest creation—the iPhone4. This newest Apple release … More
Blog Archives: Mobile Media
Generation 10:45 & Continuous Brand Management – Pt. 1
Generation 10:45’s recent emergence has business leaders racing to bolster an increasingly vital business need— 24-hour, continuous brand management. You may be asking yourself who and what is Generation 10:45? Well according to a recent study by The Kaiser Foundation, … More
Generation 10:45 & Continuous Brand Management – Pt. 2
How will Generation 10:45’s presence impact continuous brand management? First, they will expect continuity in their brand experience across all devices and platforms. For example, their favorite website, Facebook, must be experienced similarly across the web, iPhone, and yes, their … More