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Category Archives: Integrated Branding
Goo Goo for Google Analytics Was Goo-reat!
That’s right, Goo Goo for Google Analytics, and excuse me for the lack of better phrases, was definitely on point and on dial. The event hosted by Social Media Club – Los Angeles was streamed live to over 10,000 people and its twitter page received 108,807 views, 46,746 were unique views.
Generation 10:45 & Continuous Brand Management – Pt. 1
Generation 10:45’s recent emergence has business leaders racing to bolster an increasingly vital business need— 24-hour, continuous brand management. You may be asking yourself who and what is Generation 10:45? Well according to a recent study by The Kaiser Foundation, 8-18 year olds’ media usage in the United States has increased from 8 hours and 33 minutes in 2004 to an astonishing 10 hours and 45 minutes in 2009. The advent of the personal computer, cell phone and miniaturization of technology have all greatly contributed to the “anytime, anywhere” world we live in today but we must note that the “always on” consumer actually has its beginnings in the late 1960s, as does continuous brand management. AT&T created its first 1-800 toll-free number in 1967 for customers to make “automatic collect calls.” The concept didn’t make big waves immediately, but by 1992, approximately 40% of all AT&T calls were dialed
Generation 10:45 & Continuous Brand Management – Pt. 2
How will Generation 10:45’s presence impact continuous brand management? First, they will expect continuity in their brand experience across all devices and platforms. For example, their favorite website, Facebook, must be experienced similarly across the web, iPhone, and yes, their Playstation 3 or Xbox360. If you take a deeper look of the continuous shuffling between their devices, you will notice more – their continuous access to communication and information. Google is everywhere as are their friends, and as a result, their unwillingness to separate themselves from these devices. Companies need to react to this social media-laden landscape by effectively implementing continuous brand management efforts that seamlessly cover all devices, something that is still having great disconnect between customer contact channels. Another impact that Generation 10:45 will have on companies is their desire for transparent service—to be “seen” at all times. Generation 10:45ers are constantly providing status updates about where they
Posted in Integrated Branding, Mobile Media, Social Media
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