Category Archives: Featured

Rex originally created a post that was featured on BNET.com. You can view the original article here. Let your customers help keep your website fresh One of the most effective methods Amazon uses to drive page views and stay high in search rankings is to let its customers do some of the work. You know those detailed — and brutally honest — customer reviews and comments? If you’ve ever shopped on Amazon, you know they’re helpful when you need a second opinion before you buy. But that user-generated content has a much bigger, behind-the-scenes benefit: It’s one of the most powerful methods of ensuring your website has a steady flow of fresh, unique, keyword-rich content — the very stuff that search engines love when they crawl your site to determine how highly to rank it. Plus, if you have the occasional product description that’s weak on keywords, customer reviews help