Without further ado…

1. SEOmoz’s Daily SEO Blog. If you want to keep informed on the latest with SEO, this blog should definitely in your regular rotation. They cover all sorts of topics that relate to SEO including keyword research, specific tactics, backlinks, and so on.

This blog actually covers other Internet marketing topics besides SEO; for example, check out this incredible guide to Internet Marketing).

2. Infusionsoft’s free eBooks. If you want to learn about e-mail marketing and why it’s important to stay “in front” of your customers and prospects, go no further than to the e-book resources that are available at Infusionsoft.

Infusionsoft is a robust marketing platform that automates the marketing efforts of small businesses. The team there really understands e-mail marketing, the reasons why it’s important, and how to make marketing efficient for small business owners who are super busy.

3. Warrior Forum. The Warrior Forum is a gathering of people who are trying to achieve success online, whether that be making money for themselves through lifestyle businesses, affiliate marketing, traffic generation, and so on.

If you have a question about an aspect of your Internet marketing, the Warrior Forum is a great place to go to go and get an answer. You can also scroll the list of forum topics to see what trends are hot and what people are talking about.

4. Rich Schefren’s “Internet Business Manifesto. Rich Scheferen is a prominent Internet marketer who has a bunch of courses and coaching programs, but I think that his free white paper, “Internet Business Manifesto”, is an absolute gem.

This white paper can help you understand how you can be more focused in your business and how to make sure that you’re working on the right things to scale and leverage your business.

Update: Watch Video Below!

Below is information on what we learned.  Check back on Monday to see the video of the event in its entirety.

1.     It’s easy, 5-minutes easy, to setup Google Analytics – As John Shiple mentioned…it’s easier than going to your local café and ordering coffee.  Many content management sites such as WordPress and Blogger make it so easy to track the behavior of your visitors by allowing you to copy + paste a tracking code in the headers or footers of your site.  You’ll be collecting analytics data in no time!

2.    Having the Right Goals in Mind – Many people focus their energy towards driving large volumes of traffic to their site, which is great, but what you do with that traffic is even more important.  Is your bounce rate high? Are you experiencing a drop-off on certain pages? Google Analytics tracks all that.  By making your conversion goals more deliberate and spelled out such as “collect an email”, “add an item to shopping cart”, “spend X dollars to buy my product”, and “confirm sale” , you greatly improve your metrics  and are more enabled to make more informed decisions to improve your company’s online marketing campaign and overall bottom line.

3.    Tracking Inbound Traffic – Learning where your traffic came from and how they got there is just as important as what they do once on your site. So make sure you code your links to be human-readable.  Use us for example; we over here at Highly Relevant like to comment often on interesting social media blogs found on Mashable as well as other blogs regarding online reputation management. In this case, of commenting on Mashable we would use the http://www.highlyrelevant.com/social-media-marketing.html as s opposed to http://www.highlyrelevant.com/online-reputation-management.html.

This helps online users on Mashable know we are part of the social media community plus it also helps us determine where most of our traffic is coming from – social media blogs or online reputation management blogs.

4.     Need Help? Don’t fret.  GA help is Everywhere – The panel members provided the following resources:

• Avinash Kaushik – the GURU of Google Analytics has a blog on the subject:  Click Here.
• Google’s Conversion University has a bunch of training guides.  Here’s the link:  http://www.google.com/support/conversionuniversity/
• Google Analytics works within Facebook.  See this link:  http://www.webdigi.co.uk/blog/2010/google-analytics-for-facebook-fan-pages/

5.    Creating Funnels –Funnels are great (and illustrative) tools for building the steps towards your company’s goal.  They also show you how to identify your user drop-off rate at each step.  Essentially, if there’s drop-off for every step you will want to limit and simplify the number of then in order to successfully convert into sales.

A special shout-out to the very informative speakers– You guys were great!

Check them out on twitter to see what other projects they are working or if you have any questions.

Serena (Host): @serena
Erica: @SnowboardWomen
Alex: @aybecker
Andrew:@andrewhahn
John: @FreelanceCTO

Are your tweets not helping your company’s bottom line?

Fortunately,  Alex Becker, Co-Founder & President of Highly Relevant and panel member of Social Media Club Los Angeles, along with a few of his friends want to help you take your online media strategy to new levels.

Join us on Tuesday, February 23^rd from 7-9:30 pm as we jump head-first into one of easiest ways to measure online social media efforts—yup, Google Analytics.

Location: Mahalo (902 Colorado Avenue in Santa Monica, CA)

Buy Your Ticket Here!!!

Featured Speakers Include:

John Shiple, CTO of Ultralive

[www.linkedin.com/johnshiple]

Known within the industry as General John Shiple is the founder of Startup Army and one of L.A.’s most sought after CTOs.  He’s been making huge waves in the internet world since its birth.  In 1994, he became a founding member of HotWired’s engineering team – the first commercial magazine website on the internet.  He’s had his hands in many other big projects such as redesigning the front-end of GeoCities (then the 4^th largest site on the web) and introducing pop-up ads to the world (yep, that’s his fault but it was and still is kind of a big deal).

Alex Becker, Co-Founder and President of Highly Relevant

[www.linkedin.com/in/alexybecker]

Alex Becker, actively involved in online marketing since 2004, began as an Affiliate and Product Manager for a pair of multi-million dollar affiliate programs while still a student at University of Indiana – Bloomington.  After graduating in 2006, he made the full-time transition to interactive content and became the SEO manager for Spine-Health.com, a position previously occupied by Ben Parr, the current co-editor of Mashable.

Alex teamed up with Rex Freiberger after working with him at DONE! SEO to form Highly Relevant.  For more information on Alex, please check out his Chicago SEO blog.

Erica Forrette, Event Moderator, Online Marketing / E-commerce Expert

[www.linkedin.com/in/ericaforrette]

Erica online has  online marketing experience dating back to 1999. She has experience on the brand side, vendor side and even the agency side.  She currently oversees the online marketing efforts and analytics for Internships.com.    In the past, Erica has worked as a consultant for lead generation and e-commerce site projects, Senior Manager of Online Acquisitions at PacSun.com, Director of Marketing for Adapt Technologies, and the list goes on.  She’s a much achieved online marketing professional and we are very happy to have her as this event’s moderator.

Additional Speakers TBD, including:

Andrew Hahn of Luxury Link and Familygetaway.com

[www.linkedin.com/in/andrewhahn]