photo via Flickr “Little things is what makes big things happen.” Word for word, that sentence was screen printed on the back of a shirt that my brother was given by his high school basketball team. I couldn’t help but … More

  Harvest Harvest is a simple, web-based time tracking and invoicing application. Its interface is designed to be as streamlined as possible while still delivering a great deal of value to the user, and we have found it to be … More

photo via Flickr   If you’re marketing to everyone, you’re marketing to no one.   One common struggle for B2B companies when going B2C is segmentation, which is a fancy way of saying they struggle marketing their product to different … More

photo via Flickr   Is there any value to be gained through expanding your B2B company to go B2C? The best way to answer that question is to examine the potential for profit that such a venture holds. source The … More

There’s been a great deal of buzz recently around Pinterest. It’s fair to say that post-recession, Pinterest was popular in part because it gives the user the ability to collect things they might want without ever spending a penny. The … More

 10 Lessons for Career Success from Highly_Relevant   At Highly Relevant, we recently started holding internal monthly training sessions because we want to promote personal development and growth. Every single person on our team has knowledge that other people on … More

  Everyone is a salesperson. We live in a society that is constantly selling to us, and we are constantly selling ourselves to society. A Northwestern University study found that when subjects were asked to put on a white coat … More

There has been exponential growth in the number of businesses and consumers using the Internet and social platforms for marketing and advertising over the last five years, and online social media marketing is becoming an overly competitive, saturated market. Generic … More

That’s a question many “realistic” and “pragmatic” businesspeople probably ask themselves. At Highly Relevant, we’ve learned about the importance of company values the hard way — and I’m sure many other businesses have experienced the same thing. In its fledgling … More