This week’s Five on Friday roundup includes plenty of advice for capturing the attention of your target audience and influencers within your industry, from making videos to analyzing data. We hope this Friday is treating you well, but if … More

There has been exponential growth in the number of businesses and consumers using the Internet and social platforms for marketing and advertising over the last five years, and online social media marketing is becoming an overly competitive, saturated market. Generic … More

  To give you a bit of a break before the clock actually strikes 5:00 on this wonderful Friday, we’re bringing you a roundup of five of the best articles that we’ve read this week, with topics ranging from business … More

That’s a question many “realistic” and “pragmatic” businesspeople probably ask themselves. At Highly Relevant, we’ve learned about the importance of company values the hard way — and I’m sure many other businesses have experienced the same thing. In its fledgling … More

On a whim, I picked up David Ogilvy’s Confessions of an Advertising Man a few weeks ago. It was a spontaneous purchase, based upon a recommendation on Quora about advertising must-reads. Ogilvy and his agency dominated the advertising world for … More

  A lot has changed in the years since Highly Relevant was founded—in terms of both the Internet landscape and the company itself. The launch of Google’s Panda and Penguin updates in 2011 and 2012, respectively, changed the face of … More

As providers of Internet marketing services, having an optimized IT plan and remaining on the cutting edge of Internet technology is of the utmost importance to Highly Relevant. So in the interest of becoming as efficient as possible, we recently … More

Good standing with search engines is a must for any business that operates on the web. The latest numbers show that just less than 90% of click-throughs go to websites listed on the first page of results, 10% go to … More

by Alex Becker   First and foremost, let me say that I think the latest updates from Google are not great. I have questions about whether Google is trying to kill the SEO industry. Also, it is possible that Google created a … More

by Alex Becker When I began my online journey in 2004, Google was quickly becoming a household name. It had officially become the most searched engine in the United States, owning 39.8% of the search market share which totaled over … More