It seems ironic that just a few weeks after Google declared this year “the war on spam”, JC Penney is accused and publicly convicted of gaming Google’s algorithm during the all-important holiday shopping season. If you haven’t heard, JC Penney’s … Continue reading
In order to engage your audience properly on Twitter, you need to provide value – and you can provide value by using various types of “Tweets” to engage your audience. Here are five different types of “Tweets” that you can … Continue reading
When attempting to get a client’s website to rank in the search engines, most SEO professionals focus on generating results on Google because Google has a 65% share of the US market. Google’s market share is so high because we … Continue reading
I remember when I first learned about Robots.txt; I was just an SEO novice and couldn’t put my head around how a text file on a web server could possibly affect how a site’s content was going to be crawled … Continue reading
Having clean, keyword-rich URLs on your site is one of the most important on-page SEO practices you need to implement in order to maximize the amount of organic search engine traffic that you receive each day. One of the most … Continue reading
Rex originally created a post that was featured on BNET.com. You can view the original article here. Let your customers help keep your website fresh One of the most effective methods Amazon uses to drive page views and stay high … Continue reading
Backed by their combined ten years experience in SEO, Social Media Marketing, and Online Reputation Management, Alex Becker and Rex Freiberger created a next-generation digital marketing agency called Highly Relevant. Their agency stands among the pioneers in the field of … Continue reading
Today, Google announced that it’s URL shortener is now live to the public. I actually heard the news today on one of the tech site rss feeds I read, however it wasn’t until I read Matt Cutts post about the … Continue reading
As blogging continues to be one of best portrayals of self-expression, Fortune 500 companies are insisting on utilizing this medium for their marketing efforts. The latest company to utilize blogging and social media as a means to brand their product … Continue reading
Today marked the release of Google’s latest update to their search results. As I’m sure you’ve heard by now, Google Instant provides real-time, dynamic search results as you type your search query. It essentially guesses what you are searching for … Continue reading