photo via Flickr   If you’re marketing to everyone, you’re marketing to no one.   One common struggle for B2B companies when going B2C is segmentation, which is a fancy way of saying they struggle marketing their product to different … More

photo via Flickr   As a somewhat recent college graduate, I’ve been asked what I do for a living more times than I can count. And thankful as I am that the answer isn’t “nothing,” trying to explain what a … More

  Miley Cyrus launched a redesign of her website on Wednesday (www.MileyCyrus.com), and I’d be willing to bet that “optimized” and “efficient” are among the last words you’d choose to describe it. After all, it’s a cluster of pictures and … More

  Apple recently unveiled the newest iteration of the iPad: the iPad Air. And much like the Apple devices that came before it, the thin, new tablet is selling remarkably well—T-Mobile reports selling more tablets in conjunction with launch day … More

  “89% of consumers will research and read reviews before making a purchase decision, and 90% of those say they trust the reviews.”   With consumers continuing to utilize their mobile and tablet devices while researching or considering a purchase, … More

photo via Flickr   “Take time to deliberate; but when the time for action arrives, stop thinking and go in.” – Napoleon Bonaparte   Interviewing truly is an art form. And while people often give advice about how best to … More

photo via Flickr   Is there any value to be gained through expanding your B2B company to go B2C? The best way to answer that question is to examine the potential for profit that such a venture holds. source The … More

photo via Flickr   Almost everyone who works has a uniform, though some more defined than others. Policemen and firemen dress like policemen and firemen, with red suspenders, badges, short sleeve button-up shirts, and pants—always pants, except for bicyclists. Waiters … More

[music playing: Baz Luhrmann’s "Everybody’s Free To Wear Sunscreen"] “Ladies and Gentleman of the Working World, If I could offer you only one tip for the future, a good chair would be it.” And if anyone learned this the hard … More

  It’s all about the prep. Trying to cook without prepping is like taking a road trip without first filling up your gas tank, stocking up on snacks, or planning your route—it’s doable, but it’s completely inefficient and is likely … More