Google Buzz Advertising

What is Google Buzz? Watch the video below, I’m not going to explain it better than Google.

Here’s a rundown of what it does:

• Update All of Your Social Media Sites all from one place (I don’t see facebook yet)
• It’s built into gmail – How many people know and use gmail everyday already?
• Picture Viewing capabilities – “Pictures seen the right way”
• Embeddable Videos inside of Buzzes

Here’s why Buzz Matters:

• It shows up in Google’s Search Results
• We are using Google More often and for longer (More pageviews, more time being spent on site = more advertising revenues for Google, Inc.).
• Everyone who is adopting early is probably doing the right thing. I have 2 email accounts setup through google mail and i LOVE THEM.
• For all you gchaters out there, this is sorta cool…

In closing, make sure you realize that already 10,000,000+ engagements have already taken place and that number will continue to soar. The sky is the limit. Google has quietly become a player in Social Media Marketing Overnight.

With the release of its latest product, Google Buzz, Google announced today its plan to compete with the likes of Facebook and MySpace. The company is off to a jumpstart in membership by integrating Gmail account users directly into the social network, which already has established 150+ million users.

Check out Google’s video demo:

The two core philosophies behind Google Buzz, as described by Bradley Horowitz, vice president for product management of Google, was people’s fondness of sharing life experiences and being able to do so in-real time.

Todd Jackson, product manager for Google Buzz, began his demo by logging onto his Gmail account, which captured plenty of interests because of the curious splash page introducing the company’s newest release. He described it as, “an entire world within Gmail” and that is exactly what it is. Whether Gmail users want to be part of another Social Network or not, one thing is certain and that is for Google to create a seamless transition between email, social networking, and sharing media.

Some of the main features showcased were Google Buzz’s ability to allow users to autofollow, share rich content (in private or publically), all at a fast rate and within a newly integrated inbox decked out with plenty of new press-of-a-button shortcuts. For instance, in the same way that users press “C” to compose an email, they will now be able to press “R” to comment/reply to a buzz post. Picasa, Twitter, Flickr and plenty other sites will be aggregated and allow for one-site access.

Additionally, Google is implementing a system in which they will email you about any updates on comments you or others made, much like Facebook, but with media attached to it so you won’t always have to log-in to see all the buzz you’ve created.

Google Buzz will be rolled out on mobile web via Google’s Mobile website, of course Buzz.Google.com, and from Google Mobile Maps whenever you “buzz” in from a certain location. Like any major release similar to this, it is being done in phases so expect Google Buzz to eventually become part of your life—willingly or not.

Facebook just updated the look and feel of their website. Overall, I like the look and think it’s going to be a good change to the social networking platform, however, I am definitely going to need some time to get used to it. Take a look at the screen shot below of the new page below, login to facebook, and let us know what you think!

Please view the facebook blog for more information!

Yahoo announced two exciting improvements to their search engine marketing platform that are very exciting. The news came from the Yahoo! search marketing blog and was announced on January 14, 2009.

Here are two key takeaways:

• You can now opt out of search partner sites within Yahoo; and
• You can set up different bids on partners.  This is a new feature that Google doesn’t even offer.  This particular feature gives you the opportunity to turn off partner sites and adjust bids (which could boost your conversion rates) even if you hare working with a limited budget.

These changes could potentially lead to an increase in popularity of Yahoo! Search Marketing.

Here is the Yahoo! 2010 Search Improvements Video which should serve alongside reading the post which can be read here.

Wordpress 2.9 Upgraded, code named “Carmen” after the late, great Carmen McRae who was an American jazz singer, composer, pianist, and actress.

Disclaimer: Before you upgrade, please follow the instructions listed on the official Upgrading Wordpress documentation and recommended upgrade instructions. After you have successfully followed the instructions on upgrading wordpress listed above, then follow the automatic upgrade process inside of your wp-admin and finish your installation of Wordpress 2.9 Carmen. Read more