The 2014 Super Bowl, with an average 112.2 million viewers (not to mention the 115.3 million who tuned in for the halftime show), was the most-watched program in television history. Accordingly, gametime commercial prices also hit a peak at … More
Latest From Our Blog
An Evaluation of FreePeople.com
Free People was founded in 1984 and joined the ecommerce marketplace with the launch of www.freepeople.com 20 years later, in 2004. The brand had developed a strong and loyal customer base over the years in their stores across the nation, … More
“Guest blogging is dead,” and 4 other overused SEO buzz phrases that don’t really matter.
Matt Cutts recently announced that guest blogging is no longer a viable SEO tool, and I’ve lost count of the number of blog posts, articles, and tweets containing the sentence “Guest blogging is dead,” that I’ve read since—if anything … More
An Evaluation of Lululemon.com
If you haven’t heard of Lululemon by now, I admire your ability to completely tune out popular culture. The brand, officially known as Lululemon Athletica, was founded in 1998 (around the same time that yoga exploded in the United States) … More
Carving a Path with Social Media
photo via Flickr Social media can be a million different things depending on how you use it. For the individual, it’s a tool, a resource, a billboard, a form of self expression, a procrastinator’s soul mate. For hundreds of … More
5 Little Things that are Vastly Underrated
photo via Flickr “Little things is what makes big things happen.” Word for word, that sentence was screen printed on the back of a shirt that my brother was given by his high school basketball team. I couldn’t help but … More
An Evaluation of SteveMadden.com
photo via Flickr While Steve Madden has recently received a great deal of media attention for its part in the Hollywood blockbuster The Wolf of Wall Street, it first and foremost is a leading shoe brand with humble beginnings … More
The black hat days are OVER.
photo via Flickr In search engine optimization, “black hat” refers to the practice of using unethical techniques to make your search rankings go up. The same can be applied to social media. It wasn’t long ago that news surfaced about … More
5 SEO Tips for Beginning Bloggers
photo via Flickr If you would have told me back in the early 2000s that it would be possible to earn a living by blogging, I would have thought you were crazy—not only because I would have been a … More
An Evaluation of BachelorHaus.com
Bachelor Haus exists “to make every man King of his Castle.” Banking on the idea that most men would rather buy professionally curated sets of furniture (that are therefore guaranteed to look good) than browse through a store and cobble … More