Free People was founded in 1984 and joined the ecommerce marketplace with the launch of www.freepeople.com 20 years later, in 2004. The brand had developed a strong and loyal customer base over the years in their stores across the nation, … More

  Matt Cutts recently announced that guest blogging is no longer a viable SEO tool, and I’ve lost count of the number of blog posts, articles, and tweets containing the sentence “Guest blogging is dead,” that I’ve read since—if anything … More

If you haven’t heard of Lululemon by now, I admire your ability to completely tune out popular culture. The brand, officially known as Lululemon Athletica, was founded in 1998 (around the same time that yoga exploded in the United States) … More

photo via Flickr   Social media can be a million different things depending on how you use it. For the individual, it’s a tool, a resource, a billboard, a form of self expression, a procrastinator’s soul mate. For hundreds of … More

photo via Flickr “Little things is what makes big things happen.” Word for word, that sentence was screen printed on the back of a shirt that my brother was given by his high school basketball team. I couldn’t help but … More

photo via Flickr   While Steve Madden has recently received a great deal of media attention for its part in the Hollywood blockbuster The Wolf of Wall Street, it first and foremost is a leading shoe brand with humble beginnings … More

photo via Flickr In search engine optimization, “black hat” refers to the practice of using unethical techniques to make your search rankings go up. The same can be applied to social media. It wasn’t long ago that news surfaced about … More

photo via Flickr   If you would have told me back in the early 2000s that it would be possible to earn a living by blogging, I would have thought you were crazy—not only because I would have been a … More

Bachelor Haus exists “to make every man King of his Castle.” Banking on the idea that most men would rather buy professionally curated sets of furniture (that are therefore guaranteed to look good) than browse through a store and cobble … More

  Season 3 of HBO’s hit TV series Girls premiered Sunday, and its debut was preceded by a social media blitz that only a show so deeply entrenched in the lives of 20-somethings could pull off. There were Instagram videos, … More