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Author Archives: Justin Hong
The Highly Relevant SEO Process is Now Available
Based off our knowledge and experience with SEO, we’ve been able to create our own SEO process that includes a mix of best practices, tactics, and tools that we’ve created. By laying out our process, we’ve really been able to streamline the execution of our SEO projects and deliver our clients some amazing results for them. We’ve decided that we don’t want to hoard all of this good SEO information to ourselves, so we’ve published the Highly Relevant SEO Process for you to see. The process is laid out in a step-by-step format, and it takes into consideration many SEO best practices (such as keyword research, on-page optimization, and linkbuilding), but we’ve also sprinkled in some other strategies that enhance our SEO efforts. You can access our SEO process here or just click on the screenshot below. Please let us know if you have any questions or comments about the
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3 Amazing Tools for Twitter Efficiency
I’m sure that some of you go on Twitter sometimes and are just not sure what to say. Do you just Tweet out what you’re doing right now? Do you write about what you’re thinking about? Will anyone really care? One type of Tweet that usually adds a lot of value is links to websites, blog posts, articles, and so on that other people will find interesting. Today I’d like to talk about three tools that can really help streamline your time on Twitter in order to get this type of Tweet out to your followers — which, in turn, can also boost your social media marketing efforts. 1. RSS Feed Reader. You need to set up an RSS Feed Reader in order to get all of your articles, blog posts, news stories, etc. in one place — as opposed to going to each individual site. An RSS feed reader
Posted in Social Media
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3 Simple SEO Strategies from SEOmoz’s “The Future of Linkbuilding” Webinar
I recently watched an SEOmoz webinar called “The Future of Linkbuilding”, which you can access at SEOmoz’s webinar page. It was a fantastic webinar, and I definitely encourage you to watch it (although you need to sign up for SEO moz Pro to access it) if you’d like to learn more current strategies and techniques to improve your own site’s SEO. In this webinar, Rand Fishkin, the founder of SEOmoz presented thirty-four creative and technical linkbuilding tips; the recommendations that he made ranged from simple changes to your webiste to more challenging tactics, such as building awesome infographics and visual media. The purpose of my blog post today is to provide you with three of the more simpler tactics that me mentioned, which anyone can do to improve his or her site’s SEO potential: 1. Build out your “About” page. By building out your “About” page and including information, such
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How to Utilize Social Media to Build Your Brand and Increase Your Following
There really are so many social media platforms and strategies to use these days. You might be thinking, where do I even start? Where should I spend my time so that it’s most effective? Social media can have a huge impact on your business if you create an effective game plan and have the discipline to execute it day in and day out. It’s important for your spend the time to prepare your strategy first though – because without the right strategy, you might just be wasting your time on social media. If you don’t have the right message or aren’t engaging people properly, you won’t be getting the most out of the time you spend on social media. Today, I’m going to explain to you a simple five-step process that you can follow to start building your brand and influence through social media: Step 1: Determine your brand is
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The Three Fundamental Steps to Generating Business Online
Internet marketing can get overwhelming with all of the strategies that are out there. SEO. PPC. Social media. A/B split testing. Online lead generation. E-mail marketing. Blogging. Twitter. If you’re trying to market your business online, where do you start? And where do you spend your time? Today I’m going to break down Internet marketing into a very simple 3-step process for you. This process sheds away all of the extraneous strategies and tactics, and gets down to the core of what you’re really trying to do. Simplicity is the root of genius, right? To generate business online, here is really all you have to do: Step 1: Create a Web Property. By creating a web property — whether it’s a website, blog, Facebook fan page, etc. — you’re in the game. Granted, if you have the ugliest site in the world, it may not convert too well (which I’ll
Posted in Internet Marketing
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How to Use Your Blog and Social Networks to Build Your Business
If you’ve been learning about how to increase your online presence for your business, then you know about the importance of having an active blog with fresh content. You also know that you need to have a presence on popular social networks, such as Facebook, Twitter, and LinkedIn. You may, however, be confused about how to intertwine your blog with your social network interactions. Here’s how you should look at the relationship between your blog and your social network profiles: your blog should serve as your “primary home” while your social networks should be your “vacation homes.” This means that you need to spend most of you time building out and developing your blog – which means you need to be constantly adding value-add content to it as well as ways to capture the information of people who are visiting your site – and supplement your blog activity with engagements
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