5 Upworthy Headlines That Are Changing the Content Marketing Game

upworthy sky
Though it launched just two years ago, people have been talking about the viral content sharing website Upworthy as though it reinvented the Internet. Here’s a brief rundown: The site’s team searches the web for “important stuff” that is both “awesome” and “meaningful” at the same time—“the most irresistibly shareable stuff you can click on without feeling bad about yourself afterwards.”

They then A/B test different headlines and blast the most popular version out on social media. None of the content that they share has been produced by the Upworthy team, but they promise that it has been fact-checked to the best of their ability. Driving traffic to the site itself is not the focus, but rather social sharing buttons and pop-ups abound to encourage the user to share the stories with anyone and everyone.

It’s not the idea of Upworthy that many content marketers are taken aback by—it’s their use of sensationalist headlines. Because while using an attention-grabbing headline is nothing new, they have taken it to a whole new level that is starting to feel… shameless? Maybe that’s not the right word. But, when “We promise that this 3-minute thing will break your heart and change your life” starts to become the new norm, staying competitive without feeling like a sellout gets a little rough.

So without further ado, here are 5 examples of Upworthy headlines that make me want to put my head in my hands, turn off the computer, and just spend the rest of the day outside.


A Man Slams Down A Bigoted Question So Hard He Brings Down The House

35,000+ Shares on Facebook


The Prison System In America Is So Borked. How Borked Is It? Just … It’s … It’s Really Borked.

35,000+ Shares on Facebook


His First 4 Sentences Are Interesting. The 5th Blew My Mind. And Made Me A Little Sick.

101,000+ Shares on Facebook


I Have A Favor To Ask. Listen To This Beautiful Story About Male Strippers. You’ll Thank Me Later.

101,000+ Shares on Facebook


Clear Your Next 10 Minutes Because This Video Could Change How Happy You Are With Your Entire Week

4,100+ Shares on Facebook

So, how many of those did you feel compelled to click on?

Leave a Reply

Your email address will not be published. Required fields are marked *