4 Things You Should Know About Being a Social Media Manager

Social Media Apps

photo by Jason Howie via Flickr


1. We need to be connected at the hip to our smartphones.

When it comes to being on my iPhone while I’m with my family and friends, I tend to constantly get picked on and nagged about it. I always immediately feel guilty, quickly throwing it in my bag and trying to explain that I just needed to check on something, but unfortunately, not many find my answer to be so satisfactory. Ninety-five percent of the time, there’s a roll of the eyes or a snort of some kind.

My justification as to why we just can’t seem to keep our hands off our phones?

Social media doesn’t stop. People are always online; people are always talking. An essential part of our jobs as social media managers is to be constantly listening and paying attention to what’s being said about the brands we manage whether it’s between 9 and 5 on a business day or not.

Thankfully, things like Google Alerts and notifications from apps like Facebook and Twitter make staying on top of it all actually feasible; we CAN actually leave our laptops behind and continue on with life… YAY! But, until scientists come up with technology that can import information directly into our brains (which is close, I’m sure), we do have to check our email on occasion…and maybe answer a burning question from a Facebook fan, too. #DontHateThePlayerHateTheGame

Chrome Profiles

2. We think Google Chrome is the greatest thing since Twitter – and sliced bread, too.

For those of you unfamiliar with Google Chrome, it’s Google’s free web browser. On the daily, I’m zipping around all over the internet, so a reliable browser is essential.

In addition to being faster than its rivals Firefox and Safari, Chrome has a nifty user feature that lets you manage multiple accounts. When signed-in, the log-in credentials to sites like Twitter and Pinterest as well as other settings and browser history are all saved.

Just to give you an idea, I currently manage and consult on social media for seven different brands. Having multiple saved accounts means I don’t have to sign in and out all day long. Instead, I just click into a new browser and continue on without interruption. It’s a truly glorious thing.


3. We go bananas over techy things.

Getting geeky over techy things like apps and productivity tools probably rings true for a lot of you out there. Let’s talk about them.

When it comes to iPhone apps, I’m sucker for a new photography or productivity app any day. Here are some favorites:


Day One: A simple journaling platform that allows you to record your memories for the long term.

Feedly: Syncs your blogrolls and RSS feeds to keep you up-to-date with the latest news.

Flipboard: A social news magazine filled with stories to meet your personal settings. I’m quite fond of it’s beautiful and simple layout, too.

Dropbox: A cloud-based storage platform. It continues to be one of my most-used apps, allowing me to quickly transfer content like photos between my computer and my iPhone.

Evernote & Skitch: These notepad-like productivity apps sync with your computer, allowing you to access your ideas at any time.

Rise: One of the simplest alarms you’ll ever use.


Moldiv: A collage-maker, photo editor.

Over: Add beautiful text to photos.

Snapseed: Named Best Mobile Photo App of 2012, this continues to be one of my favorite photo apps. It gives you a variety of control as well as fine-tune editing options.

ProCam: For my fellow photographers out there, this app lets you take some of the highest quality photos on the fly. Some users even compare the image quality to what they get on their professional, $300+ DSLR cameras.

Back in the office, tools that help me sync, automate, and collaborate are a particular favorite.

First up: IFTTT (If This Then That). Easily my new favorite social tool, IFTTT allows you to create different recipes (or rules) across a variety of social media platforms, and “make the internet work for you.”

For example, a recipe could be that if you upload an image to Twitter, it will automatically post to Tumblr. Or, if you take a photo on your iPhone, that photo automatically uploads to your Flickr.

Here are some more recipe examples:


Here at Highly Relevant, we use Google Docs and Basecamp to execute our projects. For time-tracking, we recently began using Harvest, and I’m hooked. If you’re looking for a new tracking system, be sure to check this out. Besides Harvest’s user-friendly and clean interface, it has a cool Chrome extension that lets you add time to your timesheet without leaving the webpage you’re on.

Just click on the little ‘H’ icon, and voila! A Harvest window appears:

Harvest App


4. We have nightmares about “accidental posts.”

There have been many stories about Twitter accounts getting hacked, or social media managers posting inappropriate messages on behalf of big-name brands by mistake. It’s terrifying.

With that being said, let me tell you a story about one of the greatest pranks I’ve ever had played on me. It occurred on August 15th, aka my 28th birthday. I was hard at work, bouncing on my exercise ball and typing away, music blasting through my ears. It was then that I received an email that stopped me dead in my tracks:

Prank Email

My coworker had forwarded me an email from our client, who was questioning a post that had just gone out on his brand’s Twitter account.

The post? This Instagram photo of me on my third birthday:

birthday tweet

Upon seeing the screenshot attached to the email, I realized my biggest fear had actually happened: I had posted to a client’s account, instead of my own, by mistake.

Instinctively, and amid a 30-second tangent of ‘OMG. OMG,’ I signed into the account to remove the tweet….but it wasn’t there.

Even more confused than ever, and still in panic mode, I glanced up and looked around the office at my co-workers. Grins were starting to surface. Smiles were beginning to form out of the crevices.

Finally, the team came clean. I let out a huge sigh of relief. Everything was fake; the client’s email and the tweet had both been manipulated in Dreamweaver.

It was official: I had been punked, hard — social media style.

Malorie Janasek is the Director of Social Media at Highly Relevant. When she’s not behind a computer, you can find her – camera in hand – exploring and capturing the world.

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