How to Determine your Current SEO KW Market Share

1) Google Analytics – What Keywords are already getting you SEO traffic?

  • Login to Google Analytics
  • Select the site you wish to analyze
  • Click “Traffic Sources” then “Keywords”
  • Show: “non-paid”
  • Select a time period of about the past 6 months
  • Display 50 rows
  • Find 5-10 relevant KWs for your business (These are not necessarily the KWs that give you the most traffic)

For this example, I’m using Highly Relevant and will determine our keyword search market share for the following 5 keywords: digital marketing agency, digital marketing agency los angeles, social media marketing los angeles, digital agency los angeles, los angeles seo.

2) Search Google – What do you rank in Google for those KWs?

You can go about this two ways: First of all, you can manually search Google keyword-by-keyword and then manually find your ranking. This is pretty easy to do unless you have lots of keywords you are investigating.

The second way, and my preferred way, is to use a rank checker such as this one by seobook. Although the rank checker is definitely not 100% accurate, I find that it generally puts me in the right place to verify what the rankings for the keywords and domains in question actually are at the time.

You now should have your top keywords and their current rankings in Google.

3) Google External Keyword Tool – How many times are your keywords being searched monthly?

Next, you need to Google’s external keyword tool and put your keywords into the box, enter the captcha, and then click Search.

In the left-side menu under “Match Types” check the box “[Exact]” and then after the page refreshes, uncheck the box “Broad” and again let it refresh. You should now see a bunch of keywords (starting with the ones you input) with brackets around them. The next step is to note the total number of Global Monthly Searches for each of the keywords.

You now should have your top keywords, their current rankings in Google and the exact number of global monthly searches.

4) Back to Google Analytics – How much traffic did you get for your keywords the last 30 days?

The next step is to go back to Google Analytics and see how many visitors you have gotten the past 30 days for those keywords. Again, you need to do the following:

  • Login to Google Analytics
  • Select the site you wish to analyze
  • Click “Traffic Sources” then “Keywords”
  • Show: “non-paid”
  • Display 500 rows
  • Find out the visitors that each keyword sent

You now should have your top keywords, their current rankings in Google, the exact number of global monthly searches and the amount of visitors each keyword generated you the last 30 days. The last column we need to create is what your SEO market share is for each keyword. We will do this by taking the number of visits we received the last 30 days for the keyword divided by 80% of the exact number of global searches monthly (~80% of total searches go to SEO results; ~20% goes to PPC ads). Below is an example of our output:

highly relevant search market share

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