Internet marketing can get overwhelming with all of the strategies that are out there. SEO. PPC. Social media. A/B split testing. Online lead generation. E-mail marketing. Blogging. Twitter. If you’re trying to market your business online, where do you start? And where do you spend your time?
Today I’m going to break down Internet marketing into a very simple 3-step process for you. This process sheds away all of the extraneous strategies and tactics, and gets down to the core of what you’re really trying to do. Simplicity is the root of genius, right?
To generate business online, here is really all you have to do:
Step 1: Create a Web Property.
By creating a web property — whether it’s a website, blog, Facebook fan page, etc. — you’re in the game. Granted, if you have the ugliest site in the world, it may not convert too well (which I’ll discuss more in Step 3), but at least, you have a chance of generating more business online.
Step 2: Drive Traffic to It.
Once you have your web property created, you’re not going to make you any money unless people actually visit your site… so you have to drive traffic to it. You could have the most beautiful website in the world, but if no one ever sees it, does it even matter if you have a website?
How do you drive traffic to your site? Here are some ways: search engine marketing (SEO & PPC), social media marketing (e.g. Twitter, Facebook, etc.), video marketing (e.g. YouTube), and online advertising through banners and media buys.
There are a lot of different ways to drive traffic to your site, but you need to figure out which avenue(s) are the best fit for you and your business.
Step 3: Convert the Traffic into a Tangible Result.
Now you have a website and you have a ton of people visiting your site… but what if you’re still not making any money or generating new leads? You probably have a conversion problem.
Your web property has to be able to convert your traffic into the tangible result(s) that you are looking for — whether that means more sales, leads, newsletter sign-ups, phone calls, and so on.
How can you increase the conversions on your site: Through testing. Test your headlines, call-to-actions, color schemes. Add trust symbols. Simplify your sales funnel. Your goal is to find out how to maximize your sites’s conversion rate.
Internet marketing doesn’t have to be as complex as some people make it out to be. Stay focused on these three core principles and improving your knowledge and expertise in each area, and you’ll be able to generate more business online.