Google Algorithm Update – February 24, 2011

There has been tremendous debate and controversy surrounding content scraping and content farm sites such as the Huffington Post, Demand Media, eHow and many more content-based networks of websites that produce crappy — often copied — content.

Stephen Colbert recently touched on this issue by launching his own “content” site called the ColBuffington Re-Post which is literally and exact copy of the Huffington Post. Although this was half joking and half serious, I think that the severity of this issue was something that Google wanted to put an end to.

That being said, Google recently announced that it has updated their search algorithm and some people are scrambling to figure out how to recover as “tons of their rankings have dropped off” since this update.

This update effects more than 10% of all search queries that take place on Google everyday and is not to be taken lightly.

How to get your rankings back after the algorithm update:

Don’t scrape content – It’s duplicate, low value and Google despises this. Re-writing content is a ‘band-aid’ solution since that in itself is still scraping and re-purposing content. Go the extra mile, research what everyone is saying, take a side on the issues and write what you feel in your own voice. Make sure you include relevant external links that will provide your readers with value, not that will provide your site with internal SEO link juice.

Don’t write crappy content – If you are trying to get top rankings for a highly competitive niche that you are not an expert in you are in for a serious challenge. For example, if you are writing medical content you are more than likely going to need a licensed medical professional, a professor or an industry expert to write this content. If you are neither of these things how is your content possibly relevant?

If you have been negatively effected by this update please contact us today to remedy this situation in a timely manner.

3 thoughts on “Google Algorithm Update – February 24, 2011

  1. If Google and everyone else on the planet would stop calling them scrapers and content farms and identify them for what they actually are: Plagiarism and Theft Sites, perhaps the problem would solve itself in a much more effective way.
    Especially for newcomers who’ve never heard of scrapers or content farms and have no idea whatsoever that using the provided material is THEFT.
    Thank you

    • Thanks for the comment, D g B.

      Make no mistake about it though, this type of business model can and will continue to be successful.

      Not all of the sites that are effected will lose all rankings — just some of them — and the more content and niches you “cover” the more likely you are will be effected by this algorithm update.

      That said, if you want to do it the right way you need to get expert content written (and constantly updated) on a CMS that is both SEO friendly and social media ready.

  2. I think Ariana got her money just in time. The Huffington Post is one of the leaders in content theft. Content owners work hard to create good material. Ariana works hard at stealing it. Google’s move does NOT get rid of the problem, it merely lowers its standing on the search list

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