There has been tremendous debate and controversy surrounding content scraping and content farm sites such as the Huffington Post, Demand Media, eHow and many more content-based networks of websites that produce crappy — often copied — content.
Stephen Colbert recently touched on this issue by launching his own “content” site called the ColBuffington Re-Post which is literally and exact copy of the Huffington Post. Although this was half joking and half serious, I think that the severity of this issue was something that Google wanted to put an end to.
That being said, Google recently announced that it has updated their search algorithm and some people are scrambling to figure out how to recover as “tons of their rankings have dropped off” since this update.
This update effects more than 10% of all search queries that take place on Google everyday and is not to be taken lightly.
How to get your rankings back after the algorithm update:
Don’t scrape content – It’s duplicate, low value and Google despises this. Re-writing content is a ‘band-aid’ solution since that in itself is still scraping and re-purposing content. Go the extra mile, research what everyone is saying, take a side on the issues and write what you feel in your own voice. Make sure you include relevant external links that will provide your readers with value, not that will provide your site with internal SEO link juice.
Don’t write crappy content – If you are trying to get top rankings for a highly competitive niche that you are not an expert in you are in for a serious challenge. For example, if you are writing medical content you are more than likely going to need a licensed medical professional, a professor or an industry expert to write this content. If you are neither of these things how is your content possibly relevant?
If you have been negatively effected by this update please contact us today to remedy this situation in a timely manner.