Monthly Archives: August 2010

IDX Real Estate MLS plugins: The good, the bad, the ugly

Posted on August 26, 2010 by Alex Becker

Real Estate houses and individual brokers alike can provide their website visitors with added value by offering them the ability to search additional properties in their area via MLS plugins for their wordpress site. In theory, adding this plugin to your wordpress powered website is going to create more pages that will rank in the search engines for those listings and ultimately generate more buyer and seller leads which can and will happen. With that being said, most MLS plugins do more harm than good. The Problem: When you add MLS plugins to your site, you are essentially adding hundreds (or thousands) of ‘phantom’ pages that appear on hundreds of sites across the internet with the same duplicate content and information on every single site. So yes, you are adding more content to your visitors, however in Google’s eyes, it’s duplicate content. In addition, Google will often index these IDX

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Social Media Week LA: Sept. 20-24

Posted on August 25, 2010 by Justin Hong

Social Media Week LA is nearly upon us… we’re less than 4 weeks away! In case you’re unfamiliar with Social Media Week, it’s a multi-platform conference that allows hundreds of thousands of people all around the world to connect and discuss emerging trends in mobile and social media. Social Media Week is hosted in cities, such as Bogota, Buenos Aires, Mexico City, and Milan. While the schedule for SMWLA is not completely set yet, we’ll keep you updated with the latest news and where we’ll be. The Highly Relevant Team is helping to organize a couple of the events for that week — and I can tell you that there are definitely some “can’t miss” events that you’ll want to attend if you’re in LA that week. There’s going to be some fantastic speakers, panel events, networking events, and parties going on — and for all my fellow Trojans out

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