Why Blog Commenting & "NoFollow" Links Matter

Link building is the most important factor in getting top rankings in the Google Search results. Back in the day, the more back links you had to your website the higher your rank was in Google. This was, in theory, a good way of prioritizing the top 10 rankings that Google displays for a given search term, but this ALL changed with the advent of social media and blogging.

Since back links were so important in getting top rankings in Google people soon realized that they could begin spamming blogs and leaving comment link farms on thousands of sites and soar to the top of rankings. Google had a problem, their formula to protect top rankings was misfiring. Change was necessary and came in the form of a “NoFollow” tag.

What is a NoFollow Tag?

A Nofollow tag is a simple piece of code that you put in a link. Here is an example:

This link is passing strength to the Los Angeles SEO page it’s linking to.

This link is NOT passing strength to the Los Angeles SEO page it’s linking to.

Why Do NoFollows Now Matter?

Google originally introduced the nofollow tag to combat spamming and the like. Now, Google, Yahoo & Bing seem to be rewarding websites who are actively commenting on blogs, forums and other web properties that don’t pass strength through these social media links. BUT THEY DO PASS STRENGTH. Social networking profile links, blog comment links and forum signatures now matter — again. The difference is that you need to keep at it and be participating in relevant, authority/industry blogs/forums.

NoFollows Matter: A Case Study

Below is a screen shot that shows Highly Relevant’s top 10 back links. As you can see, 5 out of 10 of the back links are social media blog comments — Including our #1 back link being a blog comment on Chris Brogan’s site.

top 10 back links

2 thoughts on “Why Blog Commenting & "NoFollow" Links Matter

  1. Hi there, I really enjoyed reading the many posts you guys have made here on your wordpress site! Its very well done and very well thought out also ,) Further more, I have noticed how you guys are using the NO FOLLOW tags on your site, and I think you have totally clarified what it was I was trying to figure out, since I have utilized no follow tags on my site http://www.mindfullseo.com/ and now that i have seen you post here about the fact that your backlinks are coming from NO FOLLOW tags but are still sending you some linklove via your blog postings on other relevant blog sites, I think thats great! infact the same thing happens to me and a lot of clients I work for ,) but this totally sums it up! So, what have I learned from this, well for sure I will start to utilize more NO FOLLOW tags ,)p

    Thank you so much for your post! and Keep up the good work!
    If you guys ever need more link-builders hehe I am an avid link-builder, and seo specialist ,)

    To another amazing day with no more wind and clear skies!
    all the best, webmaster @ Mindfull SEO

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