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Monthly Archives: February 2010
Goo Goo for Google Analytics Was Goo-reat!
That’s right, Goo Goo for Google Analytics, and excuse me for the lack of better phrases, was definitely on point and on dial. The event hosted by Social Media Club – Los Angeles was streamed live to over 10,000 people and its twitter page received 108,807 views, 46,746 were unique views.
Goo Goo For Google Analytics
Are you finding yourself really confused by Analytics? Are your tweets not helping your company’s bottom line? Fortunately, Alex Becker, Co-Founder & President of Highly Relevant and panel member of Social Media Club Los Angeles, along with a few of his friends want to help you take your online media strategy to new levels. Join us on Tuesday, February 23rd from 7-9:30 pm as we jump head-first into one of easiest ways to measure online social media efforts—yup, Google Analytics. Location: Mahalo (902 Colorado Avenue in Santa Monica, CA) Buy Your Ticket Here!!! Featured Speakers Include: John Shiple, CTO of Ultralive [www.linkedin.com/johnshiple] Known within the industry as General John Shiple is the founder of Startup Army and one of L.A.’s most sought after CTOs. He’s been making huge waves in the internet world since its birth. In 1994, he became a founding member of HotWired’s engineering team – the first
Posted in Education Training, PPC, SEO, Social Media
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Why Blog Commenting & "NoFollow" Links Matter
Link building is the most important factor in getting top rankings in the Google Search results. Back in the day, the more back links you had to your website the higher your rank was in Google. This was, in theory, a good way of prioritizing the top 10 rankings that Google displays for a given search term, but this ALL changed with the advent of social media and blogging. Since back links were so important in getting top rankings in Google people soon realized that they could begin spamming blogs and leaving comment link farms on thousands of sites and soar to the top of rankings. Google had a problem, their formula to protect top rankings was misfiring. Change was necessary and came in the form of a “NoFollow” tag. What is a NoFollow Tag? A Nofollow tag is a simple piece of code that you put in a link.
Posted in SEO, Social Media
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Generation 10:45 & Continuous Brand Management – Pt. 1
Generation 10:45’s recent emergence has business leaders racing to bolster an increasingly vital business need— 24-hour, continuous brand management. You may be asking yourself who and what is Generation 10:45? Well according to a recent study by The Kaiser Foundation, 8-18 year olds’ media usage in the United States has increased from 8 hours and 33 minutes in 2004 to an astonishing 10 hours and 45 minutes in 2009. The advent of the personal computer, cell phone and miniaturization of technology have all greatly contributed to the “anytime, anywhere” world we live in today but we must note that the “always on” consumer actually has its beginnings in the late 1960s, as does continuous brand management. AT&T created its first 1-800 toll-free number in 1967 for customers to make “automatic collect calls.” The concept didn’t make big waves immediately, but by 1992, approximately 40% of all AT&T calls were dialed
Generation 10:45 & Continuous Brand Management – Pt. 2
How will Generation 10:45’s presence impact continuous brand management? First, they will expect continuity in their brand experience across all devices and platforms. For example, their favorite website, Facebook, must be experienced similarly across the web, iPhone, and yes, their Playstation 3 or Xbox360. If you take a deeper look of the continuous shuffling between their devices, you will notice more – their continuous access to communication and information. Google is everywhere as are their friends, and as a result, their unwillingness to separate themselves from these devices. Companies need to react to this social media-laden landscape by effectively implementing continuous brand management efforts that seamlessly cover all devices, something that is still having great disconnect between customer contact channels. Another impact that Generation 10:45 will have on companies is their desire for transparent service—to be “seen” at all times. Generation 10:45ers are constantly providing status updates about where they
Posted in Integrated Branding, Mobile Media, Social Media
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Googe Buzz Advertising? Probably
Google Buzz Advertising What is Google Buzz? Watch the video below, I’m not going to explain it better than Google. Here’s a rundown of what it does: Update All of Your Social Media Sites all from one place (I don’t see facebook yet) It’s built into gmail – How many people know and use gmail everyday already? Picture Viewing capabilities – “Pictures seen the right way” Embeddable Videos inside of Buzzes Here’s why Buzz Matters: It shows up in Google’s Search Results We are using Google More often and for longer (More pageviews, more time being spent on site = more advertising revenues for Google, Inc.). Everyone who is adopting early is probably doing the right thing. I have 2 email accounts setup through google mail and i LOVE THEM. For all you gchaters out there, this is sorta cool… In closing, make sure you realize that already 10,000,000+ engagements
Posted in Social Media
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