Monthly Archives: September 2009

Too often, websites don’t emphasize exactly how, where, or why users should sign up, call, or purchase a product or service from their website…

In online marketing circles, social media marketing is the current cool kid on the block, and with good reason. Social tools can give companies a powerful medium to engage customers, develop their brand, and humanize themselves in a way that can be difficult without in-person interaction. And weíre strong believers in incorporating social media elements into our SEO strategies. That being said, we believe there is significant straight up, Warren Buffet-style value in good old-fashioned search engine optimization. Here’s why. With an intelligent SEO strategy that involves on-page optimization, conversion optimization, and targeted link-building, we are able to help our clients generate high quality, converting traffic to their website for significantly less that it would cost them to generate comparable traffic through a PPC campaign. The fact that we are able to reduce a clientís search engine marketing costs while making an acceptable profit for ourselves tells us that SEO

Rank Leveraging is an advanced SEO tactic in which you harness the power of multiple pages on your website to improve the ranking of a single page for a specific keyword (or phrase). By linking related pages to the single page that Google considers to be the most relevant to your target keyword, you utilize the strength of these additional relevant pages to enhance the strength of your top-ranking page. We have had solid success with this tactic, procuring higher rankings for specific keywords on clientsí websites through proper, non-spammy internal linking. It should be noted, however, that these additional links will likely sap a bit of strength from the pages you are linking from. Before using this tactic, you should consider the benefit of achieving a higher keyword ranking for a single page vs. a slight weakening in the strength of other pages. Below is a case study demonstrating